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Population Review

Norton Shores, Michigan Population 2026

Updated April 2026 · US Census ACS 2023 5-Year Estimates

The population of Norton Shores, Michigan is 25,000 as of the 2023 American Community Survey, making it the 50th-largest city in Michigan. The median household income is $73,390, the median home value is $214,000, and the median age is 40.1.

The population has grown 4.6% since 2010 (23,975 → 25,070).

25,000

Population

1076

People / sq mi

$73,390

Median Income

$214,000

Median Home Value

Norton Shores covers 23.2 sq mi of land at 1076 people per square mile.

About Norton Shores, MI

Norton Shores is a city in Michigan with a population of 25,000. It ranks #50 among cities in Michigan by population. The median age is 40.1, older than the national median. The population is 48.8% male and 51.2% female.

The median household income in Norton Shores is $73,390, near the US median of $74,580. 4.7% of residents live below the federal poverty level. Home values sit at a median of $214,000, with monthly rent averaging $1,286. The homeownership rate of 85.9% is higher than the national rate of 64.8%.

Educational attainment in Norton Shores reflects 33.2% of adults 25 and older holding a bachelor's degree or higher, near the national average of 34.3%. Roughly 9.6% of workers primarily work from home, below the national work-from-home rate of 14.2%. The average commute is 20.6 minutes each way.

Norton Shores city Population History (2010-2024)

The city of Norton Shores city had a population of 23,975 in 2010 and 25,070 in 2024, a 4.6% growth over 14 years. The peak was 25,077 in 2021. Average annual growth rate: 0.32%.

2021 · 25K20102024

25,070

Population (2024)

23,975

Population (2010)

25,077

Peak (2021)

0.32%

Avg Annual Growth

YearPopulation
201023,975
201123,855
201223,882
201324,037
201424,101
201524,194
201624,361
201724,501
201824,599
201924,664
202025,020
202125,077
202225,005
202324,988
202425,070

Race & Ethnicity

White88.8%
Black or African American4.1%
Asian0.1%
Hispanic or Latino (any race)1.8%
Two or More Races0.0%

Economy & Income

$73,390

Median Household Income

$35,856

Per Capita Income

4.7%

Poverty Rate

3.4%

Unemployment Rate

Housing

$214,000

Median Home Value

$1,286

Median Rent

85.9%

Owner-Occupied

Education

95.4%

High School+

33.2%

Bachelor's+

Commute

0.1%

Drive Alone

81.1%

Public Transit

9.6%

Work From Home

20.6 min

Avg Commute

Community Profile

12.5%

Foreign Born

97.3%

Non-English at Home

6.8%

Veterans

14.1%

With Disability

97.4%

Health Insurance

95.3%

Internet Access

Employment by Industry

Manufacturing23.0%
Professional, Scientific & Management22.1%
Education, Health Care & Social Services9.4%
Finance, Insurance & Real Estate7.9%
Arts, Entertainment & Food Services6.3%
Public Administration4.9%
Information4.8%
Construction3.9%
Retail Trade2.7%
Agriculture & Mining0.7%
Transportation & Warehousing0.6%

Largest cities in Michigan

Largest counties in Michigan

Part of Michigan

Metro areas in Michigan

City rankings

Frequently Asked Questions

Norton Shores, Michigan has a population of 25,000 according to the US Census Bureau's 2023 American Community Survey 5-year estimates, making it the 50th-largest city in Michigan.

The median household income in Norton Shores, Michigan is $73,390, with 4.7% of residents living below the federal poverty level.

The median home value in Norton Shores, Michigan is $214,000, with median monthly rent at $1,286 and a homeownership rate of 85.9%.

The median age in Norton Shores, Michigan is 40.1 years. The population is 48.8% male and 51.2% female.

The population has grown 4.6% since 2010 (23,975 → 25,070).

Data from the American Community Survey (ACS) 5-Year estimates.

Source: U.S. Census Bureau ACS, 2026.