Norton Shores, Michigan Population 2026
Updated April 2026 · US Census ACS 2023 5-Year Estimates
The population of Norton Shores, Michigan is 25,000 as of the 2023 American Community Survey, making it the 50th-largest city in Michigan. The median household income is $73,390, the median home value is $214,000, and the median age is 40.1.
The population has grown 4.6% since 2010 (23,975 → 25,070).
25,000
Population
1076
People / sq mi
$73,390
Median Income
$214,000
Median Home Value
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Norton Shores covers 23.2 sq mi of land at 1076 people per square mile.
About Norton Shores, MI
Homeownership is the standout figure in Norton Shores: 85.9% of homes are owner-occupied, higher than the national rate. Norton Shores is a city in Michigan with a population of 25,000. It ranks #50 among cities in Michigan by population.
Median household income is $73,390, below the US median of $78,538. The poverty rate is 4.7%, below the national 12.4%. Property is affordable here, the median home worth $214,000, with typical rent around $1,286.
33.2% of adults 25 and older hold a bachelor’s degree, below the national average of 35.0%. About 9.6% of the workforce is home-based, below the national 14.0%, and the average commute runs about 21 minutes each way.
The ownership rate anchors the housing story in Norton Shores, and tends to move with the age structure and home-value figures above.
Norton Shores city Population History (2010-2024)
The city of Norton Shores city had a population of 23,975 in 2010 and 25,070 in 2024, a 4.6% growth over 14 years. The peak was 25,077 in 2021. Average annual growth rate: 0.32%.
25,070
Population (2024)
23,975
Population (2010)
25,077
Peak (2021)
0.32%
Avg Annual Growth
| Year | Population |
|---|---|
| 2010 | 23,975 |
| 2011 | 23,855 |
| 2012 | 23,882 |
| 2013 | 24,037 |
| 2014 | 24,101 |
| 2015 | 24,194 |
| 2016 | 24,361 |
| 2017 | 24,501 |
| 2018 | 24,599 |
| 2019 | 24,664 |
| 2020 | 25,020 |
| 2021 | 25,077 |
| 2022 | 25,005 |
| 2023 | 24,988 |
| 2024 | 25,070 |
Race & Ethnicity
| White | 88.8% |
| Black or African American | 4.1% |
| Asian | 0.1% |
| Hispanic or Latino (any race) | 1.8% |
| Two or More Races | 0.0% |
Economy & Income
$73,390
Median Household Income
$35,856
Per Capita Income
4.7%
Poverty Rate
3.4%
Unemployment Rate
Housing
$214,000
Median Home Value
$1,286
Median Rent
85.9%
Owner-Occupied
Education
95.4%
High School+
33.2%
Bachelor's+
Commute
0.1%
Drive Alone
81.1%
Public Transit
9.6%
Work From Home
20.6 min
Avg Commute
Community Profile
12.5%
Foreign Born
97.3%
Non-English at Home
6.8%
Veterans
14.1%
With Disability
97.4%
Health Insurance
95.3%
Internet Access
Employment by Industry
| Manufacturing | 23.0% |
| Professional, Scientific & Management | 22.1% |
| Education, Health Care & Social Services | 9.4% |
| Finance, Insurance & Real Estate | 7.9% |
| Arts, Entertainment & Food Services | 6.3% |
| Public Administration | 4.9% |
| Information | 4.8% |
| Construction | 3.9% |
| Retail Trade | 2.7% |
| Agriculture & Mining | 0.7% |
| Transportation & Warehousing | 0.6% |
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City rankings
Frequently Asked Questions
Norton Shores, Michigan has a population of 25,000 according to the US Census Bureau's 2023 American Community Survey 5-year estimates, making it the 50th-largest city in Michigan.
The median household income in Norton Shores, Michigan is $73,390, with 4.7% of residents living below the federal poverty level.
The median home value in Norton Shores, Michigan is $214,000, with median monthly rent at $1,286 and a homeownership rate of 85.9%.
The median age in Norton Shores, Michigan is 40.1 years. The population is 48.8% male and 51.2% female.
The population has grown 4.6% since 2010 (23,975 → 25,070).
Where to stay in Norton Shores
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Data from the American Community Survey (ACS) 5-Year estimates.
Source: U.S. Census Bureau ACS, 2026.