Census ACS 2023 · 72 counties
Richest Counties in Wisconsin
Income varies significantly across Wisconsin's 72 counties. Waukesha County leads with a median household income of $104,100. County-level income data reveals economic disparities within the state that statewide averages can mask — affluent suburban counties often have incomes 2-3x higher than rural counties in the same state. These differences affect school funding, public services, and quality of life.
Source: Census ACS 2023 5-Year Estimates
| # | County | Median Income | Population |
|---|---|---|---|
| 1 | Wood County | $66,417 | 74,039 |
| 2 | Winnebago County | $72,873 | 171,357 |
| 3 | Waushara County | $64,968 | 24,752 |
| 4 | Waupaca County | $71,189 | 51,714 |
| 5 | Waukesha County | $104,100 | 409,040 |
| 6 | Washington County | $95,851 | 137,320 |
| 7 | Washburn County | $61,270 | 16,749 |
| 8 | Walworth County | $77,359 | 105,447 |
| 9 | Vilas County | $67,132 | 23,410 |
| 10 | Vernon County | $69,556 | 30,915 |
| 11 | Trempealeau County | $71,295 | 30,786 |
| 12 | Taylor County | $63,142 | 19,972 |
| 13 | St. Croix County | $102,482 | 94,819 |
| 14 | Sheboygan County | $71,898 | 117,783 |
| 15 | Shawano County | $67,032 | 40,927 |
| 16 | Sawyer County | $59,055 | 18,243 |
| 17 | Sauk County | $77,648 | 65,759 |
| 18 | Rusk County | $58,322 | 14,146 |
| 19 | Rock County | $74,390 | 163,944 |
| 20 | Richland County | $62,649 | 17,229 |
| 21 | Racine County | $75,331 | 196,888 |
| 22 | Price County | $58,720 | 14,077 |
| 23 | Portage County | $73,284 | 70,375 |
| 24 | Polk County | $76,208 | 45,327 |
| 25 | Pierce County | $88,802 | 42,351 |
| 26 | Pepin County | $74,536 | 7,372 |
| 27 | Ozaukee County | $96,734 | 92,345 |
| 28 | Outagamie County | $82,857 | 191,537 |
| 29 | Oneida County | $69,621 | 38,007 |
| 30 | Oconto County | $75,886 | 39,329 |
| 31 | Monroe County | $68,213 | 46,169 |
| 32 | Milwaukee County | $62,118 | 927,656 |
| 33 | Menominee County | $59,528 | 4,256 |
| 34 | Marquette County | $63,471 | 15,706 |
| 35 | Marinette County | $63,401 | 41,907 |
| 36 | Marathon County | $76,185 | 138,067 |
| 37 | Manitowoc County | $68,611 | 81,314 |
| 38 | Lincoln County | $67,726 | 28,403 |
| 39 | Langlade County | $57,258 | 19,473 |
| 40 | Lafayette County | $72,091 | 16,788 |
| 41 | La Crosse County | $70,704 | 120,262 |
| 42 | Kewaunee County | $80,085 | 20,621 |
| 43 | Kenosha County | $79,412 | 168,413 |
| 44 | Juneau County | $65,150 | 26,695 |
| 45 | Jefferson County | $80,604 | 85,867 |
| 46 | Jackson County | $65,508 | 20,971 |
| 47 | Iron County | $59,058 | 6,164 |
| 48 | Iowa County | $83,372 | 23,832 |
| 49 | Green Lake County | $66,917 | 19,165 |
| 50 | Green County | $80,248 | 37,036 |
| 51 | Grant County | $64,349 | 51,678 |
| 52 | Forest County | $59,727 | 9,261 |
| 53 | Fond du Lac County | $73,154 | 104,053 |
| 54 | Florence County | $62,786 | 4,617 |
| 55 | Eau Claire County | $71,834 | 106,328 |
| 56 | Dunn County | $71,785 | 45,349 |
| 57 | Douglas County | $72,579 | 44,197 |
| 58 | Door County | $71,785 | 30,279 |
| 59 | Dodge County | $73,992 | 88,818 |
| 60 | Dane County | $88,108 | 564,777 |
| 61 | Crawford County | $63,496 | 16,064 |
| 62 | Columbia County | $82,792 | 58,322 |
| 63 | Clark County | $66,250 | 34,736 |
| 64 | Chippewa County | $74,009 | 66,558 |
| 65 | Calumet County | $87,700 | 52,626 |
| 66 | Burnett County | $61,664 | 16,741 |
| 67 | Buffalo County | $68,722 | 13,341 |
| 68 | Brown County | $77,490 | 269,425 |
| 69 | Bayfield County | $69,609 | 16,410 |
| 70 | Barron County | $64,619 | 46,741 |
| 71 | Ashland County | $57,645 | 16,050 |
| 72 | Adams County | $59,153 | 20,928 |
More Rankings for Wisconsin
Frequently Asked Questions
Waukesha County is the #1 ranked county in Wisconsin by median household income, with a value of $104,100 according to Census ACS 2023 data.
Wisconsin has 72 counties tracked in Census ACS 2023 data.
All data comes from the American Community Survey (ACS) 2023 5-Year estimates by the US Census Bureau.
Data from the American Community Survey 2023 5-Year estimates. Covers all counties in Wisconsin.