Census ACS 2023 · 96 cities

Richest Cities in Wisconsin

Income levels vary widely across Wisconsin's 96 major cities. Whitefish Bay village leads with a median household income of $154,255. Cities with higher incomes tend to have more educated residents, stronger job markets, and higher home values. The gap between the richest and most affordable cities in Wisconsin can reveal important patterns about economic opportunity, cost of living, and quality of life across the state.

Source: Census ACS 2023 5-Year Estimates

#	City	Median Income	Home Value	Population
1	Wisconsin Rapids city	$54,116	$116,600	18,756
2	Whitewater city	$49,000	$211,800	15,705
3	Whitefish Bay village	$154,255	$498,700	14,750
4	Weston village	$75,565	$215,900	15,784
5	West Bend city	$75,043	$244,500	31,722
6	West Allis city	$69,685	$191,700	59,588
7	Wauwatosa city	$93,859	$307,600	47,718
8	Wausau city	$61,877	$155,900	39,893
9	Waupun city	$66,931	$167,700	11,244
10	Waunakee village	$128,750	$490,300	14,927
11	Waukesha city	$81,651	$286,600	70,779
12	Watertown city	$68,333	$211,500	22,873
13	Verona city	$119,148	$382,800	14,499
14	Two Rivers city	$58,716	$121,800	11,224
15	Sussex village	$112,031	$384,900	11,795
16	Superior city	$63,415	$168,500	26,550
17	Sun Prairie city	$90,521	$339,800	36,455
18	Suamico village	$113,614	$341,100	13,003
19	Stoughton city	$78,517	$283,900	13,063
20	Stevens Point city	$56,218	$189,700	25,497
21	South Milwaukee city	$70,146	$216,400	20,547
22	Shorewood village	$89,135	$423,600	13,682
23	Sheboygan city	$62,953	$165,200	49,812
24	Salem Lakes village	$94,554	$281,500	14,521
25	River Falls city	$78,078	$299,800	16,349
26	Richfield village	$135,774	$456,500	11,806
27	Reedsburg city	$71,991	$218,300	10,060
28	Racine city	$55,705	$158,100	77,155
29	Portage city	$62,785	$187,300	10,374
30	Port Washington city	$81,582	$276,000	12,569
31	Plover village	$83,139	$244,500	13,713
32	Pleasant Prairie village	$103,903	$336,300	21,515
33	Platteville city	$42,667	$186,900	11,421
34	Pewaukee city	$112,093	$434,700	16,002
35	Oshkosh city	$61,929	$168,400	66,247
36	Oregon village	$100,695	$361,200	11,384
37	Onalaska city	$84,898	$279,100	18,909
38	Oconomowoc city	$105,833	$367,700	18,385
39	Oak Creek city	$93,120	$305,100	36,473
40	New Richmond city	$87,500	$269,000	10,334
41	New Berlin city	$97,414	$343,500	40,384
42	Neenah city	$73,880	$194,700	27,409
43	Muskego city	$116,361	$390,900	25,156
44	Mount Pleasant village	$90,189	$269,900	27,694
45	Monroe city	$67,621	$184,400	10,568
46	Milwaukee city	$51,888	$172,000	569,756
47	Middleton city	$85,526	$457,400	22,235
48	Mequon city	$147,391	$485,300	25,259
49	Menomonie city	$54,587	$203,800	16,548
50	Menomonee Falls village	$98,460	$341,600	38,963
51	Menasha city	$64,392	$169,200	18,130
52	Marshfield city	$59,294	$169,900	18,718
53	Marinette city	$57,461	$111,600	11,060
54	Manitowoc city	$62,133	$143,900	34,553
55	Madison city	$76,983	$346,900	275,568
56	Little Chute village	$79,260	$223,400	11,930
57	La Crosse city	$53,803	$196,600	51,791
58	Kenosha city	$68,532	$210,500	99,147
59	Kaukauna city	$78,353	$198,800	17,237
60	Janesville city	$71,664	$209,700	65,813
61	Hudson city	$97,036	$355,000	15,004
62	Howard village	$84,896	$286,200	20,261
63	Holmen village	$77,083	$262,600	11,027
64	Hobart village	$111,918	$363,500	10,418
65	Hartford city	$74,252	$261,300	15,761
66	Harrison village	$118,047	$314,200	13,345
67	Greenville village	$110,103	$337,100	12,911
68	Greenfield city	$69,016	$247,800	37,361
69	Greendale village	$95,015	$289,600	14,656
70	Green Bay city	$62,546	$191,500	106,585
71	Grafton village	$88,634	$301,300	12,274
72	Glendale city	$77,096	$260,300	13,134
73	Germantown village	$104,337	$356,700	20,940
74	Franklin city	$108,342	$343,400	35,751
75	Fox Crossing village	$74,423	$228,000	18,960
76	Fort Atkinson city	$75,350	$198,600	12,490
77	Fond du Lac city	$61,620	$161,300	44,491
78	Fitchburg city	$85,420	$389,400	31,566
79	Elkhorn city	$73,052	$255,300	10,259
80	Eau Claire city	$65,369	$228,000	69,274
81	DeForest village	$106,223	$337,500	10,853
82	De Pere city	$80,550	$253,900	25,368
83	Cudahy city	$66,717	$201,000	17,964
84	Chippewa Falls city	$62,133	$194,800	14,643
85	Cedarburg city	$82,110	$386,400	12,317
86	Caledonia village	$91,053	$279,400	25,292
87	Burlington city	$81,658	$268,300	11,021
88	Brown Deer village	$91,567	$221,100	12,615
89	Brookfield city	$124,026	$419,300	41,592
90	Beloit city	$59,975	$133,500	36,554
91	Bellevue village	$80,750	$267,700	16,255
92	Beaver Dam city	$68,757	$189,800	16,629
93	Baraboo city	$73,515	$201,800	12,506
94	Ashwaubenon village	$71,180	$245,100	16,931
95	Appleton city	$77,450	$211,500	74,873
96	Allouez village	$90,035	$217,100	14,023

More Rankings for Wisconsin

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Frequently Asked Questions

Whitefish Bay village is the #1 ranked city in Wisconsin by median household income, with a value of $154,255 according to Census ACS 2023 data.

Wisconsin has 96 cities with 10,000+ population tracked in Census ACS 2023 data.

All data comes from the American Community Survey (ACS) 2023 5-Year estimates by the US Census Bureau.

Sources: US Census Bureau ACS 2023 5-Year Estimates

Data from the American Community Survey 2023 5-Year estimates. Covers cities with populations of 10,000 or more in Wisconsin.