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Population Review

River Falls, Wisconsin Population 2026

Updated April 2026 · US Census ACS 2023 5-Year Estimates

The population of River Falls, Wisconsin is 16,349 as of the 2023 American Community Survey, making it the 53rd-largest city in Wisconsin. The median household income is $78,078, the median home value is $299,800, and the median age is 27.9.

The population has grown 18.4% since 2010 (15,038 → 17,802).

16,349

Population

2202

People / sq mi

$78,078

Median Income

$299,800

Median Home Value

River Falls covers 7.4 sq mi of land at 2202 people per square mile.

About River Falls, WI

River Falls is a city in Wisconsin with a population of 16,349. It ranks #53 among cities in Wisconsin by population. The median age is 27.9, younger than the national median. The population is 47.3% male and 52.7% female.

The median household income in River Falls is $78,078, near the US median of $74,580. 4.0% of residents live below the federal poverty level. Home values sit at a median of $299,800, with monthly rent averaging $1,050. The homeownership rate of 58.7% is lower than the national rate of 64.8%.

Educational attainment in River Falls reflects 44.1% of adults 25 and older holding a bachelor's degree or higher, above the national average of 34.3%. Roughly 10.5% of workers primarily work from home, below the national work-from-home rate of 14.2%. The average commute is 21.4 minutes each way.

River Falls city Population History (2010-2024)

The city of River Falls city had a population of 15,038 in 2010 and 17,802 in 2024, a 18.4% growth over 14 years. The peak was 17,802 in 2024. Average annual growth rate: 1.25%.

2024 · 18K20102024

17,802

Population (2024)

15,038

Population (2010)

17,802

Peak (2024)

1.25%

Avg Annual Growth

YearPopulation
201015,038
201115,037
201215,007
201315,009
201415,163
201515,266
201615,341
201715,630
201815,950
201916,027
202016,315
202115,522
202216,672
202317,293
202417,802

Race & Ethnicity

White92.6%
Black or African American0.7%
Asian0.0%
Hispanic or Latino (any race)0.4%
Two or More Races0.0%

Economy & Income

$78,078

Median Household Income

$34,809

Per Capita Income

4.0%

Poverty Rate

2.4%

Unemployment Rate

Housing

$299,800

Median Home Value

$1,050

Median Rent

58.7%

Owner-Occupied

Education

97.3%

High School+

44.1%

Bachelor's+

Commute

0.0%

Drive Alone

71.1%

Public Transit

10.5%

Work From Home

21.4 min

Avg Commute

Community Profile

52.4%

Foreign Born

96.3%

Non-English at Home

3.6%

Veterans

9.9%

With Disability

97.3%

Health Insurance

97.3%

Internet Access

Employment by Industry

Professional, Scientific & Management32.5%
Manufacturing16.3%
Education, Health Care & Social Services11.6%
Information5.1%
Finance, Insurance & Real Estate4.7%
Construction3.8%
Arts, Entertainment & Food Services3.4%
Public Administration3.1%
Retail Trade2.3%
Agriculture & Mining1.6%
Transportation & Warehousing0.8%

Largest cities in Wisconsin

Largest counties in Wisconsin

Part of Wisconsin

Metro areas in Wisconsin

City rankings

Frequently Asked Questions

River Falls, Wisconsin has a population of 16,349 according to the US Census Bureau's 2023 American Community Survey 5-year estimates, making it the 53rd-largest city in Wisconsin.

The median household income in River Falls, Wisconsin is $78,078, with 4.0% of residents living below the federal poverty level.

The median home value in River Falls, Wisconsin is $299,800, with median monthly rent at $1,050 and a homeownership rate of 58.7%.

The median age in River Falls, Wisconsin is 27.9 years. The population is 47.3% male and 52.7% female.

The population has grown 18.4% since 2010 (15,038 → 17,802).

Data from the American Community Survey (ACS) 5-Year estimates.

Source: U.S. Census Bureau ACS, 2026.