River Falls, Wisconsin Population 2026
Updated April 2026 · US Census ACS 2023 5-Year Estimates
The population of River Falls, Wisconsin is 16,349 as of the 2023 American Community Survey, making it the 53rd-largest city in Wisconsin. The median household income is $78,078, the median home value is $299,800, and the median age is 27.9.
The population has grown 18.4% since 2010 (15,038 → 17,802).
16,349
Population
2202
People / sq mi
$78,078
Median Income
$299,800
Median Home Value
River Falls covers 7.4 sq mi of land at 2202 people per square mile.
About River Falls, WI
River Falls is a city in Wisconsin with a population of 16,349. It ranks #53 among cities in Wisconsin by population. The median age is 27.9, younger than the national median. The population is 47.3% male and 52.7% female.
The median household income in River Falls is $78,078, near the US median of $74,580. 4.0% of residents live below the federal poverty level. Home values sit at a median of $299,800, with monthly rent averaging $1,050. The homeownership rate of 58.7% is lower than the national rate of 64.8%.
Educational attainment in River Falls reflects 44.1% of adults 25 and older holding a bachelor's degree or higher, above the national average of 34.3%. Roughly 10.5% of workers primarily work from home, below the national work-from-home rate of 14.2%. The average commute is 21.4 minutes each way.
River Falls city Population History (2010-2024)
The city of River Falls city had a population of 15,038 in 2010 and 17,802 in 2024, a 18.4% growth over 14 years. The peak was 17,802 in 2024. Average annual growth rate: 1.25%.
17,802
Population (2024)
15,038
Population (2010)
17,802
Peak (2024)
1.25%
Avg Annual Growth
| Year | Population |
|---|---|
| 2010 | 15,038 |
| 2011 | 15,037 |
| 2012 | 15,007 |
| 2013 | 15,009 |
| 2014 | 15,163 |
| 2015 | 15,266 |
| 2016 | 15,341 |
| 2017 | 15,630 |
| 2018 | 15,950 |
| 2019 | 16,027 |
| 2020 | 16,315 |
| 2021 | 15,522 |
| 2022 | 16,672 |
| 2023 | 17,293 |
| 2024 | 17,802 |
Race & Ethnicity
| White | 92.6% |
| Black or African American | 0.7% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 0.4% |
| Two or More Races | 0.0% |
Economy & Income
$78,078
Median Household Income
$34,809
Per Capita Income
4.0%
Poverty Rate
2.4%
Unemployment Rate
Housing
$299,800
Median Home Value
$1,050
Median Rent
58.7%
Owner-Occupied
Education
97.3%
High School+
44.1%
Bachelor's+
Commute
0.0%
Drive Alone
71.1%
Public Transit
10.5%
Work From Home
21.4 min
Avg Commute
Community Profile
52.4%
Foreign Born
96.3%
Non-English at Home
3.6%
Veterans
9.9%
With Disability
97.3%
Health Insurance
97.3%
Internet Access
Employment by Industry
| Professional, Scientific & Management | 32.5% |
| Manufacturing | 16.3% |
| Education, Health Care & Social Services | 11.6% |
| Information | 5.1% |
| Finance, Insurance & Real Estate | 4.7% |
| Construction | 3.8% |
| Arts, Entertainment & Food Services | 3.4% |
| Public Administration | 3.1% |
| Retail Trade | 2.3% |
| Agriculture & Mining | 1.6% |
| Transportation & Warehousing | 0.8% |
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City rankings
Frequently Asked Questions
River Falls, Wisconsin has a population of 16,349 according to the US Census Bureau's 2023 American Community Survey 5-year estimates, making it the 53rd-largest city in Wisconsin.
The median household income in River Falls, Wisconsin is $78,078, with 4.0% of residents living below the federal poverty level.
The median home value in River Falls, Wisconsin is $299,800, with median monthly rent at $1,050 and a homeownership rate of 58.7%.
The median age in River Falls, Wisconsin is 27.9 years. The population is 47.3% male and 52.7% female.
The population has grown 18.4% since 2010 (15,038 → 17,802).
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Data from the American Community Survey (ACS) 5-Year estimates.
Source: U.S. Census Bureau ACS, 2026.