Census ACS · #161 MSA
Green Bay Metro Area
The Green Bay, Wi Metropolitan Statistical Area has 329,375 residents. The median household income is $77,459 and the median home value is $238,700.
329,375
Population
176
People / sq mi
$77,459
Median Income
$238,700
Median Home Value
The Green Bay CBSA covers 1,870 sq mi of land at 176.1 people per square mile.
Race & Ethnicity
| White | 82.9% |
| Black or African American | 2.2% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 3.6% |
Economy & Income
$77,459
Median Household Income
$40,606
Per Capita Income
5.8%
Poverty Rate
1.8%
Unemployment
Cost of Living
The Green Bay metro's price level is 93.1 on the BEA Regional Price Parity index (US average = 100), meaning prices are 6.9% lower the US average. The local median income of $77,459 has the buying power of $83,212 in average-priced US metros.
93.1
Price Level (US = 100)
$83,212
COL-Adjusted Median Income
$77,459
Nominal Median Income
Housing
$238,700
Median Home Value
$959
Median Rent
68.3%
Homeownership
Education
93.3%
High School+
29.9%
Bachelor's+
Commute
0.4%
Drive Alone
10.4%
Work From Home
20.7 min
Avg Commute
17.2%
Foreign Born
Green Bay spans this state
Nearby metros
Largest cities in Wisconsin
Largest counties in Wisconsin
Part of Wisconsin
Other metros
Metro areas in Wisconsin
Metro rankings
Frequently Asked Questions
The Green Bay, Wi Metropolitan Statistical Area has a population of 329,375 according to Census ACS 5-Year estimates, making it the #161 largest CBSA in the US.
The median household income in the Green Bay metro area is $77,459, with a per capita income of $40,606.
The Green Bay, Wi CBSA spans the state of Wisconsin.
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More from Wisconsin
Data for the Green Bay, Wi CBSA (24580) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
The poverty rate is what most separates Green Bay from the typical metro area: 5.8% of residents live below the federal poverty line, against 12.4% nationally. Green Bay is a metro area in WI with a population of 329,375.
Households take in a median $77,459, comfortably near the US median of $78,538. Only 5.8% of residents live in poverty, below the national 12.4%. The typical home is valued at $238,700, with typical rent around $959.
Roughly 29.9% of adults have a bachelor’s, below the national 35.0%.
Source: U.S. Census Bureau ACS, 2026.