Census ACS · #200 MSA
Appleton Metro Area
The Appleton, Wi Metropolitan Statistical Area has 244,163 residents. The median household income is $83,919 and the median home value is $246,000.
244,163
Population
255
People / sq mi
$83,919
Median Income
$246,000
Median Home Value
The Appleton CBSA covers 956 sq mi of land at 255.5 people per square mile.
Race & Ethnicity
| White | 87.2% |
| Black or African American | 1.4% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 2.1% |
Economy & Income
$83,919
Median Household Income
$44,998
Per Capita Income
4.4%
Poverty Rate
1.9%
Unemployment
Cost of Living
The Appleton metro's price level is 92.4 on the BEA Regional Price Parity index (US average = 100), meaning prices are 7.6% lower the US average. The local median income of $83,919 has the buying power of $90,803 in average-priced US metros.
92.4
Price Level (US = 100)
$90,803
COL-Adjusted Median Income
$83,919
Nominal Median Income
Housing
$246,000
Median Home Value
$999
Median Rent
73.6%
Homeownership
Education
94.8%
High School+
32.1%
Bachelor's+
Commute
0.3%
Drive Alone
10.7%
Work From Home
21.0 min
Avg Commute
16.9%
Foreign Born
Appleton spans this state
Nearby metros
Largest cities in Wisconsin
Largest counties in Wisconsin
Part of Wisconsin
Other metros
Metro areas in Wisconsin
Metro rankings
Frequently Asked Questions
The Appleton, Wi Metropolitan Statistical Area has a population of 244,163 according to Census ACS 5-Year estimates, making it the #200 largest CBSA in the US.
The median household income in the Appleton metro area is $83,919, with a per capita income of $44,998.
The Appleton, Wi CBSA spans the state of Wisconsin.
More from Wisconsin
Data for the Appleton, Wi CBSA (11540) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
The this entity record above pulls directly from the U.S. Census Bureau ACS and decennial files. What follows is the per-entity context — how this entity sits in the broader U.S. population demographics distribution and which underlying factors drive the headline numbers.
Every number on this page links back to the U.S. Census Bureau ACS and decennial files; the methodology page describes the inputs, refresh cadence, and known limitations of the underlying data product.
For readers using this page as a decision input, the related-entity pages elsewhere on the site provide the comparison set. The most useful comparison for this entity is typically a peer within U.S. states, metros, cities, and ZIPs with similar size, similar exposure, or similar geography — not the national-level summary alone.
Source: U.S. Census Bureau ACS, 2026.