Census ACS · #178 MSA
Duluth Metro Area
The Duluth, Mn-Wi Metropolitan Statistical Area has 280,710 residents across 2 states. The median household income is $71,067 and the median home value is $208,900.
280,710
Population
33
People / sq mi
$71,067
Median Income
$208,900
Median Home Value
The Duluth CBSA covers 8,414 sq mi of land at 33.4 people per square mile.
Race & Ethnicity
| White | 90.3% |
| Black or African American | 1.6% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 4.0% |
Economy & Income
$71,067
Median Household Income
$39,265
Per Capita Income
6.3%
Poverty Rate
2.6%
Unemployment
Cost of Living
The Duluth metro's price level is 88.8 on the BEA Regional Price Parity index (US average = 100), meaning prices are 11.2% lower the US average. The local median income of $71,067 has the buying power of $80,059 in average-priced US metros.
88.8
Price Level (US = 100)
$80,059
COL-Adjusted Median Income
$71,067
Nominal Median Income
Housing
$208,900
Median Home Value
$959
Median Rent
72.9%
Homeownership
Education
94.7%
High School+
30.8%
Bachelor's+
Commute
1.3%
Drive Alone
9.3%
Work From Home
20.6 min
Avg Commute
26.6%
Foreign Born
Duluth spans these states
Nearby metros
Largest cities in Wisconsin
Largest counties in Wisconsin
Part of Wisconsin
Other metros
Metro areas in Wisconsin
Metro rankings
Frequently Asked Questions
The Duluth, Mn-Wi Metropolitan Statistical Area has a population of 280,710 according to Census ACS 5-Year estimates, making it the #178 largest CBSA in the US.
The median household income in the Duluth metro area is $71,067, with a per capita income of $39,265.
The Duluth, Mn-Wi CBSA spans 2 states: Wisconsin, Minnesota.
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More from Wisconsin
Data for the Duluth, Mn-Wi CBSA (20260) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
Duluth stands apart on settlement density — it is among the most sparsely settled of US metro areas, at roughly 33 people per square mile. With 280,710 residents, Duluth is a metro area in MN, WI.
The typical household here earns about $71,067, below the US median of $78,538. The poverty rate, 6.3%, is on the lower side for US metro areas and below the national 12.4%. Homes carry a median value of $208,900, with typical rent around $959.
Educational attainment is on the higher side for US metro areas — 30.8% of adults hold a four-year degree, below the national 35.0%.
Source: U.S. Census Bureau ACS, 2026.