Census ACS · #410 μSA
Brainerd Metro Area
The Brainerd, Mn Micropolitan Statistical Area has 97,801 residents. The median household income is $69,311 and the median home value is $270,500.
97,801
Population
32
People / sq mi
$69,311
Median Income
$270,500
Median Home Value
The Brainerd CBSA covers 3,020 sq mi of land at 32.4 people per square mile.
Race & Ethnicity
| White | 90.3% |
| Black or African American | 0.5% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 5.1% |
Economy & Income
$69,311
Median Household Income
$39,104
Per Capita Income
7.2%
Poverty Rate
3.2%
Unemployment
Housing
$270,500
Median Home Value
$949
Median Rent
79.7%
Homeownership
Education
94.5%
High School+
27.6%
Bachelor's+
Commute
0.4%
Drive Alone
11.2%
Work From Home
23.5 min
Avg Commute
19.5%
Foreign Born
Brainerd spans this state
Nearby metros
Largest cities in Minnesota
Largest counties in Minnesota
Part of Minnesota
Other metros
Metro areas in Minnesota
Metro rankings
Frequently Asked Questions
The Brainerd, Mn Micropolitan Statistical Area has a population of 97,801 according to Census ACS 5-Year estimates, making it the #410 largest CBSA in the US.
The median household income in the Brainerd metro area is $69,311, with a per capita income of $39,104.
The Brainerd, Mn CBSA spans the state of Minnesota.
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More from Minnesota
Data for the Brainerd, Mn CBSA (14660) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
Homeownership is the standout figure in Brainerd: 79.7% of homes are owner-occupied, higher than the national rate. With 97,801 residents, Brainerd is a metro area in MN.
The typical household here earns about $69,311, below the US median of $78,538. The poverty rate, 7.2%, is on the lower side for US metro areas and below the national 12.4%. A typical home is worth $270,500, with typical rent around $949.
27.6% of adults 25 and older hold a bachelor’s degree, below the national average of 35.0%.
The ownership rate anchors the housing story in Brainerd, and tends to move with the age structure and home-value figures above.
Source: U.S. Census Bureau ACS, 2026.