Census ACS · #264 MSA
La Crosse Metro Area
The La Crosse-Onalaska, Wi-Mn Metropolitan Statistical Area has 169,945 residents across 2 states. The median household income is $71,009 and the median home value is $235,300.
169,945
Population
95
People / sq mi
$71,009
Median Income
$235,300
Median Home Value
The La Crosse CBSA covers 1,795 sq mi of land at 94.7 people per square mile.
Race & Ethnicity
| White | 90.5% |
| Black or African American | 1.2% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 0.9% |
Economy & Income
$71,009
Median Household Income
$39,805
Per Capita Income
5.2%
Poverty Rate
1.9%
Unemployment
Cost of Living
The La Crosse metro's price level is 91.8 on the BEA Regional Price Parity index (US average = 100), meaning prices are 8.2% lower the US average. The local median income of $71,009 has the buying power of $77,378 in average-priced US metros.
91.8
Price Level (US = 100)
$77,378
COL-Adjusted Median Income
$71,009
Nominal Median Income
Housing
$235,300
Median Home Value
$998
Median Rent
68.2%
Homeownership
Education
95.1%
High School+
33.0%
Bachelor's+
Commute
0.8%
Drive Alone
10.6%
Work From Home
20.5 min
Avg Commute
29.2%
Foreign Born
La Crosse spans these states
Nearby metros
Largest cities in Wisconsin
Largest counties in Wisconsin
Part of Wisconsin
Other metros
Metro areas in Wisconsin
Metro rankings
Frequently Asked Questions
The La Crosse-Onalaska, Wi-Mn Metropolitan Statistical Area has a population of 169,945 according to Census ACS 5-Year estimates, making it the #264 largest CBSA in the US.
The median household income in the La Crosse metro area is $71,009, with a per capita income of $39,805.
The La Crosse-Onalaska, Wi-Mn CBSA spans 2 states: Wisconsin, Minnesota.
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More from Wisconsin
Data for the La Crosse-Onalaska, Wi-Mn CBSA (29100) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
The poverty rate is what most separates La Crosse from the typical metro area: 5.2% of residents live below the federal poverty line, against 12.4% nationally. La Crosse is a metro area in WI, MN with a population of 169,945.
The typical household here earns about $71,009, below the US median of $78,538. Hardship is rare relative to US metro areas: a poverty rate of just 5.2%, below the national 12.4%. The typical home is valued at $235,300, with typical rent around $998.
College attainment is above the local norm at 33.0%, below the national 35.0%.
Source: U.S. Census Bureau ACS, 2026.