Census ACS · #87 MSA
Madison Metro Area
The Madison, Wi Metropolitan Statistical Area has 683,967 residents. The median household income is $86,827 and the median home value is $344,600.
683,967
Population
207
People / sq mi
$86,827
Median Income
$344,600
Median Home Value
The Madison CBSA covers 3,309 sq mi of land at 206.7 people per square mile.
Race & Ethnicity
| White | 81.4% |
| Black or African American | 4.5% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 1.1% |
Economy & Income
$86,827
Median Household Income
$49,799
Per Capita Income
4.7%
Poverty Rate
1.8%
Unemployment
Cost of Living
The Madison metro's price level is 97.3 on the BEA Regional Price Parity index (US average = 100), meaning prices are 2.7% lower the US average. The local median income of $86,827 has the buying power of $89,248 in average-priced US metros.
97.3
Price Level (US = 100)
$89,248
COL-Adjusted Median Income
$86,827
Nominal Median Income
Housing
$344,600
Median Home Value
$1,300
Median Rent
60.8%
Homeownership
Education
95.9%
High School+
49.3%
Bachelor's+
Commute
2.6%
Drive Alone
16.7%
Work From Home
21.7 min
Avg Commute
28.4%
Foreign Born
Madison spans this state
Nearby metros
Largest cities in Wisconsin
Largest counties in Wisconsin
Part of Wisconsin
Other metros
Metro areas in Wisconsin
Metro rankings
Frequently Asked Questions
The Madison, Wi Metropolitan Statistical Area has a population of 683,967 according to Census ACS 5-Year estimates, making it the #87 largest CBSA in the US.
The median household income in the Madison metro area is $86,827, with a per capita income of $49,799.
The Madison, Wi CBSA spans the state of Wisconsin.
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More from Wisconsin
Data for the Madison, Wi CBSA (31540) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
Madison is defined demographically by education — 49.3% of adults hold a bachelor’s degree, above the national average. With 683,967 residents, Madison is a metro area in WI.
Earnings sit at the high end: a median household income of $86,827, above the US median of $78,538. Poverty is among the lowest of comparable US metro areas, at 4.7% — below the national 12.4%. A typical home is worth $344,600, with typical rent around $1,300.
Degree attainment is near the top of the range for US metro areas: 49.3% of adults 25+ hold a bachelor’s, above the 35.0% national rate.
The education numbers are the throughline: a college-heavy population in Madison usually coincides with higher incomes and a workforce concentrated in professional and information industries.
Source: U.S. Census Bureau ACS, 2026.