Census ACS · #314 MSA
Wausau Metro Area
The Wausau, Wi Metropolitan Statistical Area has 138,067 residents. The median household income is $76,185 and the median home value is $205,500.
138,067
Population
89
People / sq mi
$76,185
Median Income
$205,500
Median Home Value
The Wausau CBSA covers 1,545 sq mi of land at 89.3 people per square mile.
Race & Ethnicity
| White | 87.9% |
| Black or African American | 0.5% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 1.3% |
Economy & Income
$76,185
Median Household Income
$39,970
Per Capita Income
5.4%
Poverty Rate
1.9%
Unemployment
Cost of Living
The Wausau metro's price level is 92.7 on the BEA Regional Price Parity index (US average = 100), meaning prices are 7.3% lower the US average. The local median income of $76,185 has the buying power of $82,228 in average-priced US metros.
92.7
Price Level (US = 100)
$82,228
COL-Adjusted Median Income
$76,185
Nominal Median Income
Housing
$205,500
Median Home Value
$950
Median Rent
73.4%
Homeownership
Education
93.1%
High School+
27.3%
Bachelor's+
Commute
0.3%
Drive Alone
11.7%
Work From Home
19.3 min
Avg Commute
17.0%
Foreign Born
Wausau spans this state
Nearby metros
Largest cities in Wisconsin
Largest counties in Wisconsin
Part of Wisconsin
Other metros
Metro areas in Wisconsin
Metro rankings
Frequently Asked Questions
The Wausau, Wi Metropolitan Statistical Area has a population of 138,067 according to Census ACS 5-Year estimates, making it the #314 largest CBSA in the US.
The median household income in the Wausau metro area is $76,185, with a per capita income of $39,970.
The Wausau, Wi CBSA spans the state of Wisconsin.
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More from Wisconsin
Data for the Wausau, Wi CBSA (48140) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
The poverty rate is what most separates Wausau from the typical metro area: 5.4% of residents live below the federal poverty line, against 12.4% nationally. With 138,067 residents, Wausau is a metro area in WI.
The typical household earns $76,185 a year, near the US median of $78,538. Poverty is among the lowest of comparable US metro areas, at 5.4% — below the national 12.4%. The typical home is valued at $205,500, with typical rent around $950.
27.3% of adults 25 and older hold a bachelor’s degree, below the national average of 35.0%.
Source: U.S. Census Bureau ACS, 2026.