Census ACS · #380 μSA
Whitewater Metro Area
The Whitewater-Elkhorn, Wi Micropolitan Statistical Area has 105,447 residents. The median household income is $77,359 and the median home value is $275,900.
105,447
Population
190
People / sq mi
$77,359
Median Income
$275,900
Median Home Value
The Whitewater CBSA covers 555 sq mi of land at 189.8 people per square mile.
Race & Ethnicity
| White | 87.1% |
| Black or African American | 0.8% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 1.0% |
Economy & Income
$77,359
Median Household Income
$42,771
Per Capita Income
4.6%
Poverty Rate
2.2%
Unemployment
Housing
$275,900
Median Home Value
$1,090
Median Rent
70.6%
Homeownership
Education
92.5%
High School+
32.3%
Bachelor's+
Commute
0.2%
Drive Alone
9.7%
Work From Home
23.9 min
Avg Commute
35.7%
Foreign Born
Whitewater spans this state
Nearby metros
Largest cities in Wisconsin
Largest counties in Wisconsin
Part of Wisconsin
Other metros
Metro areas in Wisconsin
Metro rankings
Frequently Asked Questions
The Whitewater-Elkhorn, Wi Micropolitan Statistical Area has a population of 105,447 according to Census ACS 5-Year estimates, making it the #380 largest CBSA in the US.
The median household income in the Whitewater metro area is $77,359, with a per capita income of $42,771.
The Whitewater-Elkhorn, Wi CBSA spans the state of Wisconsin.
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More from Wisconsin
Data for the Whitewater-Elkhorn, Wi CBSA (48580) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
The poverty rate is what most separates Whitewater from the typical metro area: 4.6% of residents live below the federal poverty line, against 12.4% nationally. Whitewater is a metro area in WI with a population of 105,447.
Median household income is $77,359, near the US median of $78,538. Hardship is rare relative to US metro areas: a poverty rate of just 4.6%, below the national 12.4%. The median home value is $275,900, with typical rent around $1,090.
College attainment is above the local norm at 32.3%, below the national 35.0%.
Source: U.S. Census Bureau ACS, 2026.