Census ACS · #476 μSA
Wisconsin Rapids Metro Area
The Wisconsin Rapids-Marshfield, Wi Micropolitan Statistical Area has 74,039 residents. The median household income is $66,417 and the median home value is $168,100.
74,039
Population
93
People / sq mi
$66,417
Median Income
$168,100
Median Home Value
The Wisconsin Rapids CBSA covers 793 sq mi of land at 93.4 people per square mile.
Race & Ethnicity
| White | 92.0% |
| Black or African American | 0.8% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 1.2% |
Economy & Income
$66,417
Median Household Income
$37,954
Per Capita Income
6.8%
Poverty Rate
2.7%
Unemployment
Housing
$168,100
Median Home Value
$831
Median Rent
73.4%
Homeownership
Education
93.5%
High School+
21.4%
Bachelor's+
Commute
0.1%
Drive Alone
9.1%
Work From Home
21.0 min
Avg Commute
16.1%
Foreign Born
Wisconsin Rapids spans this state
Nearby metros
Largest cities in Wisconsin
Largest counties in Wisconsin
Part of Wisconsin
Other metros
Metro areas in Wisconsin
Metro rankings
Frequently Asked Questions
The Wisconsin Rapids-Marshfield, Wi Micropolitan Statistical Area has a population of 74,039 according to Census ACS 5-Year estimates, making it the #476 largest CBSA in the US.
The median household income in the Wisconsin Rapids metro area is $66,417, with a per capita income of $37,954.
The Wisconsin Rapids-Marshfield, Wi CBSA spans the state of Wisconsin.
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More from Wisconsin
Data for the Wisconsin Rapids-Marshfield, Wi CBSA (49220) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
Wisconsin Rapids skews on age — the median resident is 43.9, older than the national median. With 74,039 residents, Wisconsin Rapids is a metro area in WI.
Median household income is $66,417, below the US median of $78,538. Poverty is relatively low for US metro areas at 6.8%, below the national 12.4%. The typical home is valued at $168,100, with typical rent around $831.
Degree attainment is mid-range for US metro areas: 21.4% of adults hold a four-year degree, below the national 35.0%.
The age structure shapes everything downstream in Wisconsin Rapids — from housing demand to the mix of working-age earners reflected in the income figures above.
Source: U.S. Census Bureau ACS, 2026.