Census ACS · #476 μSA
Wisconsin Rapids Metro Area
The Wisconsin Rapids-Marshfield, Wi Micropolitan Statistical Area has 74,039 residents. The median household income is $66,417 and the median home value is $168,100.
74,039
Population
93
People / sq mi
$66,417
Median Income
$168,100
Median Home Value
The Wisconsin Rapids CBSA covers 793 sq mi of land at 93.4 people per square mile.
Race & Ethnicity
| White | 92.0% |
| Black or African American | 0.8% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 1.2% |
Economy & Income
$66,417
Median Household Income
$37,954
Per Capita Income
6.8%
Poverty Rate
2.7%
Unemployment
Housing
$168,100
Median Home Value
$831
Median Rent
73.4%
Homeownership
Education
93.5%
High School+
21.4%
Bachelor's+
Commute
0.1%
Drive Alone
9.1%
Work From Home
21.0 min
Avg Commute
16.1%
Foreign Born
Wisconsin Rapids spans this state
Nearby metros
Largest cities in Wisconsin
Largest counties in Wisconsin
Part of Wisconsin
Other metros
Metro areas in Wisconsin
Metro rankings
Frequently Asked Questions
The Wisconsin Rapids-Marshfield, Wi Micropolitan Statistical Area has a population of 74,039 according to Census ACS 5-Year estimates, making it the #476 largest CBSA in the US.
The median household income in the Wisconsin Rapids metro area is $66,417, with a per capita income of $37,954.
The Wisconsin Rapids-Marshfield, Wi CBSA spans the state of Wisconsin.
More from Wisconsin
Data for the Wisconsin Rapids-Marshfield, Wi CBSA (49220) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
For this entity, the underlying data on this page comes from the U.S. Census Bureau ACS and decennial files. The breakdown above is the federal record; the paragraphs below add the per-entity context that makes the headline numbers usable for a real decision rather than just a data lookup.
The methodology behind every numeric value on this page is publicly documented on the the U.S. Census Bureau ACS and decennial files portal and described in detail on this site’s methodology page. Refresh cadence varies by underlying series; the page surfaces the as-of date for each number so readers can trace any figure back to the source release.
Practical use of this page is in combination with the comparison and ranking pages elsewhere on the site, which surface the same data for this entity’s peers within U.S. states, metros, cities, and ZIPs. A single-entity reading without peer context can be misleading when an entity is an outlier on one axis but typical on another.
Source: U.S. Census Bureau ACS, 2026.