Whitefish Bay, Wisconsin Population 2026
Updated April 2026 · US Census ACS 2023 5-Year Estimates
The population of Whitefish Bay, Wisconsin is 14,750 as of the 2023 American Community Survey, making it the 61st-largest city in Wisconsin. The median household income is $154,255, the median home value is $498,700, and the median age is 40.3.
The population has grown 2.9% since 2010 (14,126 → 14,532).
14,750
Population
6974
People / sq mi
$154,255
Median Income
$498,700
Median Home Value
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Whitefish Bay covers 2.1 sq mi of land at 6974 people per square mile.
About Whitefish Bay, WI
Educational attainment is the headline number in Whitefish Bay: 81.5% of adults 25 and older have a four-year degree. Whitefish Bay is a city in Wisconsin with a population of 14,750.
Earnings sit at the high end: a median household income of $154,255, above the US median of $78,538. The poverty rate, 2.6%, is on the lower side for US cities and below the national 12.4%. Home values run above average at $498,700, with typical rent around $1,348.
Whitefish Bay is among the best-educated US cities: 81.5% of adults 25 and older hold a bachelor’s degree, above the national 35.0%. An unusually large 25.0% of workers are remote, above the national 14.0%, and the average commute runs about 22 minutes each way.
The education numbers are the throughline: a college-heavy population in Whitefish Bay usually coincides with higher incomes and a workforce concentrated in professional and information industries.
Whitefish Bay village Population History (2010-2024)
The city of Whitefish Bay village had a population of 14,126 in 2010 and 14,532 in 2024, a 2.9% growth over 14 years. The peak was 14,931 in 2020. Average annual growth rate: 0.23%.
14,532
Population (2024)
14,126
Population (2010)
14,931
Peak (2020)
0.23%
Avg Annual Growth
| Year | Population |
|---|---|
| 2010 | 14,126 |
| 2011 | 14,136 |
| 2012 | 14,158 |
| 2013 | 14,177 |
| 2014 | 14,180 |
| 2015 | 14,154 |
| 2016 | 14,058 |
| 2017 | 13,946 |
| 2018 | 13,848 |
| 2019 | 13,783 |
| 2020 | 14,931 |
| 2021 | 14,774 |
| 2022 | 14,613 |
| 2023 | 14,543 |
| 2024 | 14,532 |
Race & Ethnicity
| White | 84.2% |
| Black or African American | 3.6% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 1.7% |
| Two or More Races | 0.0% |
Economy & Income
$154,255
Median Household Income
$76,848
Per Capita Income
2.6%
Poverty Rate
2.0%
Unemployment Rate
Housing
$498,700
Median Home Value
$1,348
Median Rent
81.4%
Owner-Occupied
Education
98.7%
High School+
81.5%
Bachelor's+
Commute
1.2%
Drive Alone
66.0%
Public Transit
25.0%
Work From Home
21.6 min
Avg Commute
Community Profile
30.2%
Foreign Born
90.7%
Non-English at Home
2.6%
Veterans
5.7%
With Disability
98.6%
Health Insurance
97.7%
Internet Access
Employment by Industry
| Professional, Scientific & Management | 29.9% |
| Information | 16.0% |
| Finance, Insurance & Real Estate | 13.7% |
| Manufacturing | 12.1% |
| Education, Health Care & Social Services | 7.3% |
| Construction | 3.7% |
| Arts, Entertainment & Food Services | 2.4% |
| Public Administration | 2.4% |
| Retail Trade | 1.6% |
| Transportation & Warehousing | 1.4% |
| Agriculture & Mining | 0.2% |
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Frequently Asked Questions
Whitefish Bay, Wisconsin has a population of 14,750 according to the US Census Bureau's 2023 American Community Survey 5-year estimates, making it the 61st-largest city in Wisconsin.
The median household income in Whitefish Bay, Wisconsin is $154,255, with 2.6% of residents living below the federal poverty level.
The median home value in Whitefish Bay, Wisconsin is $498,700, with median monthly rent at $1,348 and a homeownership rate of 81.4%.
The median age in Whitefish Bay, Wisconsin is 40.3 years. The population is 49.4% male and 50.6% female.
The population has grown 2.9% since 2010 (14,126 → 14,532).
Where to stay in Whitefish Bay
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Data from the American Community Survey (ACS) 5-Year estimates.
Source: U.S. Census Bureau ACS, 2026.