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Population Review

Watertown, Wisconsin Population 2026

Updated April 2026 · US Census ACS 2023 5-Year Estimates

The population of Watertown, Wisconsin is 22,873 as of the 2023 American Community Survey, making it the 36th-largest city in Wisconsin. The median household income is $68,333, the median home value is $211,500, and the median age is 40.4.

The population has declined 5.2% since 2010 (23,861 → 22,617).

22,873

Population

1896

People / sq mi

$68,333

Median Income

$211,500

Median Home Value

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Watertown covers 12.1 sq mi of land at 1896 people per square mile.

About Watertown, WI

Watertown is defined demographically by education — 19.0% of adults hold a bachelor’s degree, below the national average. Watertown is a city in Wisconsin with a population of 22,873. It ranks #36 among cities in Wisconsin by population.

The typical household here earns about $68,333, below the US median of $78,538. Poverty runs at 7.8%, below the national 12.4%. Housing is relatively affordable, with a median home value of $211,500, with typical rent around $1,061.

College attainment is 19.0%, below the national 35.0%. Just 6.1% of workers are home-based, below the national 14.0%, and the average commute runs about 24 minutes each way.

Watertown city Population History (2010-2024)

The city of Watertown city had a population of 23,861 in 2010 and 22,617 in 2024, a -5.2% growth over 14 years. The peak was 23,913 in 2011. Average annual growth rate: -0.38%.

2011 · 24K20102024
Watertown city population, 2010–2024 · Source: U.S. Census Bureau — decennial census & Population Estimates

22,617

Population (2024)

23,861

Population (2010)

23,913

Peak (2011)

-0.38%

Avg Annual Growth

YearPopulation
201023,861
201123,913
201223,875
201323,793
201423,807
201523,701
201623,619
201723,640
201823,615
201923,479
202022,934
202122,890
202222,730
202322,681
202422,617

Race & Ethnicity

White89.6%
Black or African American0.2%
Asian0.0%
Hispanic or Latino (any race)2.0%
Two or More Races0.0%

Economy & Income

$68,333

Median Household Income

$32,036

Per Capita Income

7.8%

Poverty Rate

3.6%

Unemployment Rate

Housing

$211,500

Median Home Value

$1,061

Median Rent

59.8%

Owner-Occupied

Education

91.7%

High School+

19.0%

Bachelor's+

Commute

0.0%

Drive Alone

76.9%

Public Transit

6.1%

Work From Home

23.7 min

Avg Commute

Community Profile

20.4%

Foreign Born

92.2%

Non-English at Home

8.5%

Veterans

13.4%

With Disability

94.9%

Health Insurance

92.8%

Internet Access

Employment by Industry

Manufacturing27.1%
Professional, Scientific & Management23.3%
Education, Health Care & Social Services6.2%
Arts, Entertainment & Food Services6.2%
Construction5.5%
Finance, Insurance & Real Estate5.1%
Retail Trade3.6%
Information2.0%
Public Administration1.6%
Transportation & Warehousing1.3%
Agriculture & Mining1.3%

Largest cities in Wisconsin

Largest counties in Wisconsin

Part of Wisconsin

Metro areas in Wisconsin

City rankings

Frequently Asked Questions

Watertown, Wisconsin has a population of 22,873 according to the US Census Bureau's 2023 American Community Survey 5-year estimates, making it the 36th-largest city in Wisconsin.

The median household income in Watertown, Wisconsin is $68,333, with 7.8% of residents living below the federal poverty level.

The median home value in Watertown, Wisconsin is $211,500, with median monthly rent at $1,061 and a homeownership rate of 59.8%.

The median age in Watertown, Wisconsin is 40.4 years. The population is 46.0% male and 54.0% female.

The population has declined 5.2% since 2010 (23,861 → 22,617).

Where to stay in Watertown

Visiting or relocating to Watertown, WI? Compare hotels and short-term rentals across the metro — live availability and prices.

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Data from the American Community Survey (ACS) 5-Year estimates.

Source: U.S. Census Bureau ACS, 2026.