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Population Review

Wausau, Wisconsin Population 2026

Updated April 2026 · US Census ACS 2023 5-Year Estimates

The population of Wausau, Wisconsin is 39,893 as of the 2023 American Community Survey, making it the 18th-largest city in Wisconsin. The median household income is $61,877, the median home value is $155,900, and the median age is 38.4.

The population has grown 2.7% since 2010 (39,186 → 40,262).

39,893

Population

2075

People / sq mi

$61,877

Median Income

$155,900

Median Home Value

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Wausau covers 19.2 sq mi of land at 2075 people per square mile.

About Wausau, WI

In Wausau, home values do the distinguishing — a median of $155,900. With 39,893 residents, Wausau is a city in Wisconsin. It ranks #18 among cities in Wisconsin by population.

The typical household earns $61,877, below the US median of $78,538. About 9.0% of residents live below the federal poverty level, below the national 12.4%. Homes are comparatively cheap — a median value of $155,900, with typical rent around $950.

Roughly 30.0% of adults have a bachelor’s, below the national 35.0%. About 12.7% of the workforce is home-based, below the national 14.0%, and the average commute runs about 16 minutes each way.

Wausau city Population History (2010-2024)

The city of Wausau city had a population of 39,186 in 2010 and 40,262 in 2024, a 2.7% growth over 14 years. The peak was 40,262 in 2024. Average annual growth rate: 0.20%.

2024 · 40K20102024
Wausau city population, 2010–2024 · Source: U.S. Census Bureau — decennial census & Population Estimates

40,262

Population (2024)

39,186

Population (2010)

40,262

Peak (2024)

0.20%

Avg Annual Growth

YearPopulation
201039,186
201139,154
201239,147
201339,192
201439,160
201538,964
201638,743
201738,720
201838,603
201938,561
202040,042
202139,769
202239,868
202340,148
202440,262

Race & Ethnicity

White80.2%
Black or African American0.5%
Asian0.0%
Hispanic or Latino (any race)2.0%
Two or More Races0.0%

Economy & Income

$61,877

Median Household Income

$35,290

Per Capita Income

9.0%

Poverty Rate

3.0%

Unemployment Rate

Housing

$155,900

Median Home Value

$950

Median Rent

57.6%

Owner-Occupied

Education

92.0%

High School+

30.0%

Bachelor's+

Commute

0.9%

Drive Alone

72.5%

Public Transit

12.7%

Work From Home

15.5 min

Avg Commute

Community Profile

20.2%

Foreign Born

88.0%

Non-English at Home

6.5%

Veterans

15.7%

With Disability

92.8%

Health Insurance

92.4%

Internet Access

Employment by Industry

Professional, Scientific & Management25.0%
Manufacturing17.4%
Education, Health Care & Social Services10.5%
Information7.9%
Finance, Insurance & Real Estate7.2%
Retail Trade4.2%
Arts, Entertainment & Food Services4.0%
Public Administration3.4%
Construction3.1%
Transportation & Warehousing1.3%
Agriculture & Mining0.5%

Largest cities in Wisconsin

Largest counties in Wisconsin

Part of Wisconsin

Metro areas in Wisconsin

City rankings

Frequently Asked Questions

Wausau, Wisconsin has a population of 39,893 according to the US Census Bureau's 2023 American Community Survey 5-year estimates, making it the 18th-largest city in Wisconsin.

The median household income in Wausau, Wisconsin is $61,877, with 9.0% of residents living below the federal poverty level.

The median home value in Wausau, Wisconsin is $155,900, with median monthly rent at $950 and a homeownership rate of 57.6%.

The median age in Wausau, Wisconsin is 38.4 years. The population is 48.6% male and 51.4% female.

The population has grown 2.7% since 2010 (39,186 → 40,262).

Where to stay in Wausau

Visiting or relocating to Wausau, WI? Compare hotels and short-term rentals across the metro — live availability and prices.

Availability and prices from Stay22 partners (Booking.com, Vrbo, Expedia). We may earn a commission from bookings, at no extra cost to you.

Data from the American Community Survey (ACS) 5-Year estimates.

Source: U.S. Census Bureau ACS, 2026.