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Population Review

Baraboo, Wisconsin Population 2026

Updated April 2026 · US Census ACS 2023 5-Year Estimates

The population of Baraboo, Wisconsin is 12,506 as of the 2023 American Community Survey, making it the 76th-largest city in Wisconsin. The median household income is $73,515, the median home value is $201,800, and the median age is 40.2.

The population has grown 8.5% since 2010 (12,074 → 13,096).

12,506

Population

1654

People / sq mi

$73,515

Median Income

$201,800

Median Home Value

Baraboo covers 7.6 sq mi of land at 1654 people per square mile.

About Baraboo, WI

Baraboo is a city in Wisconsin with a population of 12,506. It ranks #76 among cities in Wisconsin by population. The median age is 40.2, older than the national median. The population is 49.0% male and 51.0% female.

The median household income in Baraboo is $73,515, near the US median of $74,580. 4.0% of residents live below the federal poverty level. Home values sit at a median of $201,800, with monthly rent averaging $926. The homeownership rate of 66.4% is close to the national rate of 64.8%.

Educational attainment in Baraboo reflects 26.7% of adults 25 and older holding a bachelor's degree or higher, below the national average of 34.3%. Roughly 7.2% of workers primarily work from home, below the national work-from-home rate of 14.2%. The average commute is 23.9 minutes each way.

Baraboo city Population History (2010-2024)

The city of Baraboo city had a population of 12,074 in 2010 and 13,096 in 2024, a 8.5% growth over 14 years. The peak was 13,096 in 2024. Average annual growth rate: 0.59%.

2024 · 13K20102024

13,096

Population (2024)

12,074

Population (2010)

13,096

Peak (2024)

0.59%

Avg Annual Growth

YearPopulation
201012,074
201112,046
201211,954
201312,042
201412,027
201512,096
201612,113
201712,165
201812,160
201912,165
202012,537
202112,679
202212,651
202312,873
202413,096

Race & Ethnicity

White91.2%
Black or African American1.3%
Asian0.0%
Hispanic or Latino (any race)1.4%
Two or More Races0.0%

Economy & Income

$73,515

Median Household Income

$38,863

Per Capita Income

4.0%

Poverty Rate

2.3%

Unemployment Rate

Housing

$201,800

Median Home Value

$926

Median Rent

66.4%

Owner-Occupied

Education

94.4%

High School+

26.7%

Bachelor's+

Commute

0.0%

Drive Alone

77.8%

Public Transit

7.2%

Work From Home

23.9 min

Avg Commute

Community Profile

26.6%

Foreign Born

93.4%

Non-English at Home

8.8%

Veterans

14.6%

With Disability

97.1%

Health Insurance

93.9%

Internet Access

Employment by Industry

Manufacturing18.6%
Professional, Scientific & Management18.4%
Education, Health Care & Social Services14.7%
Finance, Insurance & Real Estate7.5%
Public Administration6.3%
Information5.7%
Retail Trade4.5%
Construction3.8%
Arts, Entertainment & Food Services2.3%
Agriculture & Mining1.3%
Transportation & Warehousing1.0%

Largest cities in Wisconsin

Largest counties in Wisconsin

Part of Wisconsin

Metro areas in Wisconsin

City rankings

Frequently Asked Questions

Baraboo, Wisconsin has a population of 12,506 according to the US Census Bureau's 2023 American Community Survey 5-year estimates, making it the 76th-largest city in Wisconsin.

The median household income in Baraboo, Wisconsin is $73,515, with 4.0% of residents living below the federal poverty level.

The median home value in Baraboo, Wisconsin is $201,800, with median monthly rent at $926 and a homeownership rate of 66.4%.

The median age in Baraboo, Wisconsin is 40.2 years. The population is 49.0% male and 51.0% female.

The population has grown 8.5% since 2010 (12,074 → 13,096).

Data from the American Community Survey (ACS) 5-Year estimates.

Source: U.S. Census Bureau ACS, 2026.