Census ACS · Wisconsin
ZIP Code 53704
ZIP code 53704 is located in Wisconsin with a population of 47,136. The median household income is $75,007 and the median home value is $289,000.
47,136
Population
$75,007
Median Income
$289,000
Median Home Value
35.2
Median Age
Race & Ethnicity
| White | 69.0% |
| Black | 11.2% |
| Asian | 0.0% |
| Hispanic (any race) | 1.2% |
Male: 52.0% · Female: 48.0%
Economy & Income
$75,007
Median Household Income
$46,902
Per Capita Income
6.3%
Poverty Rate
Housing
$289,000
Median Home Value
$1,231
Median Rent
53.5%
Homeownership
Education
95.7%
High School+
49.5%
Bachelor's Degree+
Nearby ZIP Codes
Largest cities in Wisconsin
Part of Wisconsin
Metro areas in Wisconsin
Frequently Asked Questions
ZIP code 53704 in Wisconsin has a population of 47,136 according to latest Census ACS data.
The median household income in ZIP 53704 is $75,007. The per capita income is $46,902. The poverty rate is 6.3%.
ZIP code 53704 is located in Wisconsin.
More from Wisconsin
Data for ZIP Code Tabulation Area (ZCTA) 53704 from the American Community Survey 5-Year estimates. ZCTAs approximately correspond to USPS ZIP code delivery areas but are built from Census blocks and may not match exactly.
Homeownership is the standout figure in ZIP 53704: 53.5% of homes are owner-occupied, lower than the national rate. With 47,136 residents, ZIP 53704 is a ZIP code in Wisconsin.
Household earnings are middling, with a median of $75,007 — near the US median of $78,538. Poverty runs at 6.3%, below the national 12.4%. The typical home is valued at $289,000, with typical rent around $1,231.
Educational attainment is on the higher side for US ZIP codes — 49.5% of adults hold a four-year degree, above the national 35.0%.
Source: U.S. Census Bureau ACS, 2026.