Census ACS · Wisconsin
ZIP Code 53704
ZIP code 53704 is located in Wisconsin with a population of 47,136. The median household income is $75,007 and the median home value is $289,000.
47,136
Population
$75,007
Median Income
$289,000
Median Home Value
35.2
Median Age
Race & Ethnicity
| White | 69.0% |
| Black | 11.2% |
| Asian | 0.0% |
| Hispanic (any race) | 1.2% |
Male: 52.0% · Female: 48.0%
Economy & Income
$75,007
Median Household Income
$46,902
Per Capita Income
6.3%
Poverty Rate
Housing
$289,000
Median Home Value
$1,231
Median Rent
53.5%
Homeownership
Education
95.7%
High School+
49.5%
Bachelor's Degree+
Nearby ZIP Codes
Largest cities in Wisconsin
Part of Wisconsin
Metro areas in Wisconsin
Frequently Asked Questions
ZIP code 53704 in Wisconsin has a population of 47,136 according to latest Census ACS data.
The median household income in ZIP 53704 is $75,007. The per capita income is $46,902. The poverty rate is 6.3%.
ZIP code 53704 is located in Wisconsin.
More from Wisconsin
Data for ZIP Code Tabulation Area (ZCTA) 53704 from the American Community Survey 5-Year estimates. ZCTAs approximately correspond to USPS ZIP code delivery areas but are built from Census blocks and may not match exactly.
this entity is one of the data points covered by this site’s U.S. population demographics dataset. The detail above comes directly from the U.S. Census Bureau ACS and decennial files; the context that follows situates the headline numbers against the broader distribution across U.S. states, metros, cities, and ZIPs.
The methodology behind every numeric value on this page is publicly documented on the the U.S. Census Bureau ACS and decennial files portal and described in detail on this site’s methodology page. Refresh cadence varies by underlying series; the page surfaces the as-of date for each number so readers can trace any figure back to the source release.
For readers using this page as a decision input, the related-entity pages elsewhere on the site provide the comparison set. The most useful comparison for this entity is typically a peer within U.S. states, metros, cities, and ZIPs with similar size, similar exposure, or similar geography — not the national-level summary alone.
Source: U.S. Census Bureau ACS, 2026.