Branson, Missouri Population 2026
Updated April 2026 · US Census ACS 2023 5-Year Estimates
The population of Branson, Missouri is 12,760 as of the 2023 American Community Survey, making it the 71st-largest city in Missouri. The median household income is $54,961, the median home value is $237,900, and the median age is 38.2.
The population has grown 20.9% since 2010 (10,643 → 12,869).
12,760
Population
598
People / sq mi
$54,961
Median Income
$237,900
Median Home Value
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Branson covers 21.3 sq mi of land at 598 people per square mile.
About Branson, MO
Branson stands apart on settlement density — it is among the most sparsely settled of US cities, at roughly 598 people per square mile. Branson is a city in Missouri with a population of 12,760.
Incomes run on the lower side: a median household income of $54,961, below the US median of $78,538. Roughly 13.8% of residents fall below the poverty line, above the national 12.4%. The typical home is valued at $237,900, with typical rent around $999.
Roughly 29.4% of adults have a bachelor’s, below the national 35.0%. Around 11.4% of workers work from home, below the national 14.0%, and the average commute runs about 18 minutes each way.
Branson city Population History (2010-2024)
The city of Branson city had a population of 10,643 in 2010 and 12,869 in 2024, a 20.9% growth over 14 years. The peak was 12,928 in 2022. Average annual growth rate: 1.39%.
12,869
Population (2024)
10,643
Population (2010)
12,928
Peak (2022)
1.39%
Avg Annual Growth
| Year | Population |
|---|---|
| 2010 | 10,643 |
| 2011 | 10,746 |
| 2012 | 10,824 |
| 2013 | 10,890 |
| 2014 | 11,161 |
| 2015 | 11,246 |
| 2016 | 11,314 |
| 2017 | 11,402 |
| 2018 | 11,538 |
| 2019 | 11,630 |
| 2020 | 12,653 |
| 2021 | 12,765 |
| 2022 | 12,928 |
| 2023 | 12,906 |
| 2024 | 12,869 |
Race & Ethnicity
| White | 81.4% |
| Black or African American | 4.6% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 1.1% |
| Two or More Races | 0.0% |
Economy & Income
$54,961
Median Household Income
$35,892
Per Capita Income
13.8%
Poverty Rate
3.6%
Unemployment Rate
Housing
$237,900
Median Home Value
$999
Median Rent
45.9%
Owner-Occupied
Education
91.2%
High School+
29.4%
Bachelor's+
Commute
0.0%
Drive Alone
71.7%
Public Transit
11.4%
Work From Home
17.7 min
Avg Commute
Community Profile
46.8%
Foreign Born
91.1%
Non-English at Home
8.6%
Veterans
17.9%
With Disability
81.9%
Health Insurance
93.7%
Internet Access
Employment by Industry
| Education, Health Care & Social Services | 29.2% |
| Professional, Scientific & Management | 16.5% |
| Finance, Insurance & Real Estate | 11.6% |
| Retail Trade | 6.6% |
| Construction | 6.5% |
| Information | 4.8% |
| Arts, Entertainment & Food Services | 3.4% |
| Transportation & Warehousing | 2.4% |
| Manufacturing | 2.3% |
| Public Administration | 1.8% |
Largest cities in Missouri
Largest counties in Missouri
Part of Missouri
Metro areas in Missouri
City rankings
Frequently Asked Questions
Branson, Missouri has a population of 12,760 according to the US Census Bureau's 2023 American Community Survey 5-year estimates, making it the 71st-largest city in Missouri.
The median household income in Branson, Missouri is $54,961, with 13.8% of residents living below the federal poverty level.
The median home value in Branson, Missouri is $237,900, with median monthly rent at $999 and a homeownership rate of 45.9%.
The median age in Branson, Missouri is 38.2 years. The population is 45.1% male and 54.9% female.
The population has grown 20.9% since 2010 (10,643 → 12,869).
Branson city, MO Climate
Branson city, MO has an average annual temperature of 14.1°C (57°F) and receives about 1096 mm of precipitation per year. The warmest month is July and the coldest is January. Figures are 1970–2000 climate normals.
14.1°C
Avg Temp
1096
Precip (mm/yr)
Jul
Hottest Month
Jan
Coldest Month
| Month | Avg (°C/°F) | Precip |
|---|---|---|
| January | 1° / 34° | 51 mm |
| February | 4° / 39° | 60 mm |
| March | 9° / 48° | 102 mm |
| April | 14° / 57° | 104 mm |
| May | 19° / 65° | 118 mm |
| June | 23° / 74° | 114 mm |
| July | 26° / 79° | 82 mm |
| August | 25° / 78° | 88 mm |
| September | 21° / 70° | 104 mm |
| October | 15° / 59° | 90 mm |
| November | 9° / 48° | 100 mm |
| December | 4° / 38° | 83 mm |
1970–2000 normals from WorldClim 2.1 (~9 km grid). Precipitation can be less precise near mountains or coastlines, where rainfall varies sharply over short distances.
Best time to visit Branson city, MO
The most comfortable months to visit Branson city, MO are typically September, June and May, when temperatures are mildest and rainfall is relatively low. The hottest month is July (around 33°C high). The coldest is January (near -5°C low). May is usually the wettest month.
Where to stay near Branson
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Data from the American Community Survey (ACS) 5-Year estimates.
Source: U.S. Census Bureau ACS, 2026.