Branson, Missouri Population 2026
Updated April 2026 · US Census ACS 2023 5-Year Estimates
The population of Branson, Missouri is 12,760 as of the 2023 American Community Survey, making it the 71st-largest city in Missouri. The median household income is $54,961, the median home value is $237,900, and the median age is 38.2.
The population has grown 20.9% since 2010 (10,643 → 12,869).
12,760
Population
598
People / sq mi
$54,961
Median Income
$237,900
Median Home Value
Branson covers 21.3 sq mi of land at 598 people per square mile.
About Branson, MO
Branson is a city in Missouri with a population of 12,760. It ranks #71 among cities in Missouri by population. The median age is 38.2, in line with the national median. The population is 45.1% male and 54.9% female.
The median household income in Branson is $54,961, below the US median of $74,580. 13.8% of residents live below the federal poverty level. Home values sit at a median of $237,900, with monthly rent averaging $999. The homeownership rate of 45.9% is lower than the national rate of 64.8%.
Educational attainment in Branson reflects 29.4% of adults 25 and older holding a bachelor's degree or higher, below the national average of 34.3%. Roughly 11.4% of workers primarily work from home, similar to the national work-from-home rate of 14.2%. The average commute is 17.7 minutes each way.
Branson city Population History (2010-2024)
The city of Branson city had a population of 10,643 in 2010 and 12,869 in 2024, a 20.9% growth over 14 years. The peak was 12,928 in 2022. Average annual growth rate: 1.39%.
12,869
Population (2024)
10,643
Population (2010)
12,928
Peak (2022)
1.39%
Avg Annual Growth
| Year | Population |
|---|---|
| 2010 | 10,643 |
| 2011 | 10,746 |
| 2012 | 10,824 |
| 2013 | 10,890 |
| 2014 | 11,161 |
| 2015 | 11,246 |
| 2016 | 11,314 |
| 2017 | 11,402 |
| 2018 | 11,538 |
| 2019 | 11,630 |
| 2020 | 12,653 |
| 2021 | 12,765 |
| 2022 | 12,928 |
| 2023 | 12,906 |
| 2024 | 12,869 |
Race & Ethnicity
| White | 81.4% |
| Black or African American | 4.6% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 1.1% |
| Two or More Races | 0.0% |
Economy & Income
$54,961
Median Household Income
$35,892
Per Capita Income
13.8%
Poverty Rate
3.6%
Unemployment Rate
Housing
$237,900
Median Home Value
$999
Median Rent
45.9%
Owner-Occupied
Education
91.2%
High School+
29.4%
Bachelor's+
Commute
0.0%
Drive Alone
71.7%
Public Transit
11.4%
Work From Home
17.7 min
Avg Commute
Community Profile
46.8%
Foreign Born
91.1%
Non-English at Home
8.6%
Veterans
17.9%
With Disability
81.9%
Health Insurance
93.7%
Internet Access
Employment by Industry
| Education, Health Care & Social Services | 29.2% |
| Professional, Scientific & Management | 16.5% |
| Finance, Insurance & Real Estate | 11.6% |
| Retail Trade | 6.6% |
| Construction | 6.5% |
| Information | 4.8% |
| Arts, Entertainment & Food Services | 3.4% |
| Transportation & Warehousing | 2.4% |
| Manufacturing | 2.3% |
| Public Administration | 1.8% |
Largest cities in Missouri
Largest counties in Missouri
Part of Missouri
Metro areas in Missouri
City rankings
Frequently Asked Questions
Branson, Missouri has a population of 12,760 according to the US Census Bureau's 2023 American Community Survey 5-year estimates, making it the 71st-largest city in Missouri.
The median household income in Branson, Missouri is $54,961, with 13.8% of residents living below the federal poverty level.
The median home value in Branson, Missouri is $237,900, with median monthly rent at $999 and a homeownership rate of 45.9%.
The median age in Branson, Missouri is 38.2 years. The population is 45.1% male and 54.9% female.
The population has grown 20.9% since 2010 (10,643 → 12,869).
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Population, race, income, age, and trends across Missouri
Data from the American Community Survey (ACS) 5-Year estimates.
Source: U.S. Census Bureau ACS, 2026.