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Population Review

Potter County, South Dakota Population 2026

Updated April 2026 · US Census ACS 2023 5-Year Estimates · 52nd-largest in South Dakota

The population of Potter County, South Dakota is 2,430 as of the 2023 American Community Survey, making it the 52nd-largest county in South Dakota. The median household income is $71,726, the median home value is $121,300, and the median age is 44.9.

The population of Potter County has grown 2.2% since 2010 (2,351 → 2,402), a +0.15% annualized rate.

Potter County within South Dakota · Source: US Census TIGER/Line via us-atlas

2,430

Population

+0.15%

Annual growth

3

People / sq mi

$71,726

Median Income

$121,300

Median Home Value

Potter County covers 861 sq mi of land at 2.8 people per square mile.

About Potter County, SD

Potter County is a county in South Dakota with a population of 2,430. It ranks #52 among counties in South Dakota by population. The median age is 44.9, older than the national median. The population is 48.6% male and 51.4% female.

The median household income in Potter County is $71,726, near the US median of $74,580. 5.5% of residents live below the federal poverty level. Home values sit at a median of $121,300, with monthly rent averaging $869. The homeownership rate of 78.8% is higher than the national rate of 64.8%.

Educational attainment in Potter County reflects 26.6% of adults 25 and older holding a bachelor's degree or higher, below the national average of 34.3%. Roughly 8.5% of workers primarily work from home, below the national work-from-home rate of 14.2%. The average commute is 12.3 minutes each way.

Potter County Population History (2010-2024)

The county of Potter County had a population of 2,351 in 2010 and 2,402 in 2024, a 2.2% growth over 14 years. The peak was 2,474 in 2020. Average annual growth rate: 0.24%.

2020 · 2K20102024

2,402

Population (2024)

2,351

Population (2010)

2,474

Peak (2020)

0.24%

Avg Annual Growth

YearPopulation
20102,351
20112,370
20122,340
20132,358
20142,307
20152,297
20162,261
20172,216
20182,205
20192,149
20202,474
20212,473
20222,450
20232,416
20242,402

Race & Ethnicity

White90.4%
Black or African American1.9%
Asian0.0%
Hispanic or Latino (any race)3.6%
Two or More Races0.0%

Age & Sex

44.9

Median Age

51.4%

Female

48.6%

Male

27.8%

Age 65+

Age Distribution

Under 5
5.8%
5–9
7.9%
10–14
5.6%
15–19
5.8%
20–24
3.5%
25–34
10.9%
35–44
10.6%
45–54
8.3%
55–59
6.7%
60–64
7.0%
65–74
14.9%
75–84
7.9%
85+
5.0%

Children (under 15): 19.3% · Seniors (65+): 27.8%

Income & Poverty

Median household income$71,726$-695 vs state
Mean household income$88,564
Per-capita income$37,661
Poverty rate5.5%-1.9% vs state
Unemployment rate1.8%
Employment-to-population61.7%

Top Industries by Employment

Agriculture
25.6%
Professional & business services
16.4%
Construction
8.5%
Education & health care
6.0%
Information
5.9%
Arts, entertainment & food
5.3%
Retail trade
4.2%
Public administration
3.4%

The largest employment sector in Potter County is agriculture, accounting for 25.6% of workers.

How residents commute

0.0%

Drive alone

5.2%

Carpool

72.1%

Public transit

8.5%

Work from home

12.3 min

Avg commute

Housing

$121,300$-115,500 vs state

Median home value

$869

Median rent

78.8%

Homeownership rate

1,569

Total housing units

65.1%

Occupied

34.9%

Vacant

21.2%

Renter-occupied

Social & access

92.4%

With health insurance

96.9%

With broadband internet

19.7%

Foreign-born

6.0%

Veterans (18+)

10.5%

With a disability

97.9%

Speak language other than English at home

Education

97.7%

High School+

26.6%

Bachelor's+

Largest cities in South Dakota

Other counties in South Dakota

Part of South Dakota

Metro areas in South Dakota

County rankings

Frequently Asked Questions

Potter County, South Dakota has a population of 2,430 according to the US Census Bureau's 2023 American Community Survey 5-year estimates, making it the 52nd-largest county in South Dakota. Population density is 3 people per square mile.

The population of Potter County has grown 2.2% since 2010 (2,351 → 2,402), a +0.15% annualized rate.

The median household income in Potter County, South Dakota is $71,726, with mean (average) household income of $88,564 and per-capita income of $37,661. 5.5% of residents live below the federal poverty level.

In Potter County, the largest racial and ethnic groups are White (90.4%), Hispanic or Latino (3.6%), Black or African American (1.9%). Figures are from the US Census Bureau's 2023 ACS 5-year estimates and reflect self-reported responses.

The median age in Potter County, South Dakota is 44.9 years. Residents are 51.4% female and 48.6% male.

The median home value in Potter County is $121,300 and median monthly rent is $869. 78.8% of occupied housing units are owner-occupied. The county has 1,569 total housing units, 34.9% of which are vacant.

The largest employment sector in Potter County, South Dakota is agriculture, forestry, fishing, and mining, employing 25.6% of workers. The unemployment rate is 1.8%.

Sioux Falls is among the largest cities associated with Potter County, South Dakota, with a population of 197,642.

Data from the American Community Survey (ACS) 5-Year estimates.

Source: U.S. Census Bureau ACS, 2026.