Census ACS · #295 MSA
Rapid City Metro Area
The Rapid City, Sd Metropolitan Statistical Area has 151,064 residents. The median household income is $71,985 and the median home value is $274,200.
151,064
Population
19
People / sq mi
$71,985
Median Income
$274,200
Median Home Value
The Rapid City CBSA covers 7,805 sq mi of land at 19.4 people per square mile.
Race & Ethnicity
| White | 82.4% |
| Black or African American | 1.4% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 10.5% |
Economy & Income
$71,985
Median Household Income
$40,240
Per Capita Income
6.4%
Poverty Rate
2.1%
Unemployment
Cost of Living
The Rapid City metro's price level is 89.2 on the BEA Regional Price Parity index (US average = 100), meaning prices are 10.8% lower the US average. The local median income of $71,985 has the buying power of $80,737 in average-priced US metros.
89.2
Price Level (US = 100)
$80,737
COL-Adjusted Median Income
$71,985
Nominal Median Income
Housing
$274,200
Median Home Value
$1,083
Median Rent
70.9%
Homeownership
Education
94.7%
High School+
32.5%
Bachelor's+
Commute
0.3%
Drive Alone
9.3%
Work From Home
19.8 min
Avg Commute
43.0%
Foreign Born
Rapid City spans this state
Nearby metros
Largest cities in South Dakota
Largest counties in South Dakota
Part of South Dakota
Other metros
Metro areas in South Dakota
Metro rankings
Frequently Asked Questions
The Rapid City, Sd Metropolitan Statistical Area has a population of 151,064 according to Census ACS 5-Year estimates, making it the #295 largest CBSA in the US.
The median household income in the Rapid City metro area is $71,985, with a per capita income of $40,240.
The Rapid City, Sd CBSA spans the state of South Dakota.
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More from South Dakota
Data for the Rapid City, Sd CBSA (39660) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
Rapid City stands apart on settlement density — it is among the most sparsely settled of US metro areas, at roughly 19 people per square mile. Rapid City is a metro area in SD with a population of 151,064.
Households take in a median $71,985, comfortably below the US median of $78,538. Only 6.4% of residents live in poverty, below the national 12.4%. A typical home is worth $274,200, with typical rent around $1,083.
College attainment is above the local norm at 32.5%, below the national 35.0%.
Source: U.S. Census Bureau ACS, 2026.