Census ACS · #79 MSA
Lakeland Metro Area
The Lakeland-Winter Haven, Fl Metropolitan Statistical Area has 760,961 residents. The median household income is $63,644 and the median home value is $240,000.
760,961
Population
423
People / sq mi
$63,644
Median Income
$240,000
Median Home Value
The Lakeland CBSA covers 1,798 sq mi of land at 423.2 people per square mile.
Race & Ethnicity
| White | 59.8% |
| Black or African American | 14.8% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 1.3% |
Economy & Income
$63,644
Median Household Income
$31,927
Per Capita Income
11.1%
Poverty Rate
2.5%
Unemployment
Cost of Living
The Lakeland metro's price level is 97.1 on the BEA Regional Price Parity index (US average = 100), meaning prices are 2.9% lower the US average. The local median income of $63,644 has the buying power of $65,517 in average-priced US metros.
97.1
Price Level (US = 100)
$65,517
COL-Adjusted Median Income
$63,644
Nominal Median Income
Housing
$240,000
Median Home Value
$1,272
Median Rent
70.0%
Homeownership
Education
87.5%
High School+
22.6%
Bachelor's+
Commute
0.3%
Drive Alone
10.8%
Work From Home
30.2 min
Avg Commute
38.6%
Foreign Born
Lakeland spans this state
Nearby metros
Largest cities in Florida
Largest counties in Florida
Part of Florida
Other metros
Metro areas in Florida
Metro rankings
Frequently Asked Questions
The Lakeland-Winter Haven, Fl Metropolitan Statistical Area has a population of 760,961 according to Census ACS 5-Year estimates, making it the #79 largest CBSA in the US.
The median household income in the Lakeland metro area is $63,644, with a per capita income of $31,927.
The Lakeland-Winter Haven, Fl CBSA spans the state of Florida.
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More from Florida
Data for the Lakeland-Winter Haven, Fl CBSA (29460) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
What distinguishes Lakeland is density: among the most densely settled of US metro areas, around 423 people per square mile. Lakeland is a metro area in FL with a population of 760,961.
Household earnings are middling, with a median of $63,644 — below the US median of $78,538. The poverty rate is 11.1%, below the national 12.4%. Homes carry a median value of $240,000, with typical rent around $1,272.
Roughly 22.6% of adults have a bachelor’s, below the national 35.0%.
That density explains much of the rest of the profile in Lakeland: denser places lean toward renting, shorter commutes by transit, and a younger working-age mix.
Source: U.S. Census Bureau ACS, 2026.