Census ACS · #112 MSA
Santa Rosa Metro Area
The Santa Rosa-Petaluma, Ca Metropolitan Statistical Area has 485,642 residents. The median household income is $102,840 and the median home value is $779,000.
485,642
Population
308
People / sq mi
$102,840
Median Income
$779,000
Median Home Value
The Santa Rosa CBSA covers 1,575 sq mi of land at 308.3 people per square mile.
Race & Ethnicity
| White | 64.5% |
| Black or African American | 1.6% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 3.7% |
Economy & Income
$102,840
Median Household Income
$54,941
Per Capita Income
4.8%
Poverty Rate
3.3%
Unemployment
Cost of Living
The Santa Rosa metro's price level is 107.8 on the BEA Regional Price Parity index (US average = 100), meaning prices are 7.8% higher the US average. The local median income of $102,840 has the buying power of $95,413 in average-priced US metros.
107.8
Price Level (US = 100)
$95,413
COL-Adjusted Median Income
$102,840
Nominal Median Income
Housing
$779,000
Median Home Value
$2,093
Median Rent
62.2%
Homeownership
Education
88.9%
High School+
37.8%
Bachelor's+
Commute
1.0%
Drive Alone
14.4%
Work From Home
25.3 min
Avg Commute
19.0%
Foreign Born
Santa Rosa spans this state
Nearby metros
Largest cities in California
Largest counties in California
Part of California
Other metros
Metro areas in California
Metro rankings
Frequently Asked Questions
The Santa Rosa-Petaluma, Ca Metropolitan Statistical Area has a population of 485,642 according to Census ACS 5-Year estimates, making it the #112 largest CBSA in the US.
The median household income in the Santa Rosa metro area is $102,840, with a per capita income of $54,941.
The Santa Rosa-Petaluma, Ca CBSA spans the state of California.
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More from California
Data for the Santa Rosa-Petaluma, Ca CBSA (42220) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
In Santa Rosa, home values do the distinguishing — a median of $779,000. With 485,642 residents, Santa Rosa is a metro area in CA.
Earnings sit at the high end: a median household income of $102,840, above the US median of $78,538. Hardship is rare relative to US metro areas: a poverty rate of just 4.8%, below the national 12.4%. Home prices are steep, with the typical property valued at $779,000, with typical rent around $2,093.
College attainment is above the local norm at 37.8%, above the national 35.0%.
High housing values reframe the income picture in Santa Rosa — even solid earnings stretch less against home prices and rents at this level.
Source: U.S. Census Bureau ACS, 2026.