Census ACS · #286 MSA
Traverse City Metro Area
The Traverse City, Mi Metropolitan Statistical Area has 154,657 residents. The median household income is $77,495 and the median home value is $286,500.
154,657
Population
91
People / sq mi
$77,495
Median Income
$286,500
Median Home Value
The Traverse City CBSA covers 1,691 sq mi of land at 91.5 people per square mile.
Race & Ethnicity
| White | 92.3% |
| Black or African American | 0.8% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 2.6% |
Economy & Income
$77,495
Median Household Income
$43,440
Per Capita Income
5.7%
Poverty Rate
2.3%
Unemployment
Cost of Living
The Traverse City metro's price level is 93.4 on the BEA Regional Price Parity index (US average = 100), meaning prices are 6.6% lower the US average. The local median income of $77,495 has the buying power of $82,996 in average-priced US metros.
93.4
Price Level (US = 100)
$82,996
COL-Adjusted Median Income
$77,495
Nominal Median Income
Housing
$286,500
Median Home Value
$1,154
Median Rent
81.2%
Homeownership
Education
94.6%
High School+
38.5%
Bachelor's+
Commute
0.7%
Drive Alone
12.8%
Work From Home
22.8 min
Avg Commute
19.8%
Foreign Born
Traverse City spans this state
Nearby metros
Largest cities in Michigan
Largest counties in Michigan
Part of Michigan
Other metros
Metro areas in Michigan
Metro rankings
Frequently Asked Questions
The Traverse City, Mi Metropolitan Statistical Area has a population of 154,657 according to Census ACS 5-Year estimates, making it the #286 largest CBSA in the US.
The median household income in the Traverse City metro area is $77,495, with a per capita income of $43,440.
The Traverse City, Mi CBSA spans the state of Michigan.
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More from Michigan
Data for the Traverse City, Mi CBSA (45900) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
Homeownership is the standout figure in Traverse City: 81.2% of homes are owner-occupied, higher than the national rate. With 154,657 residents, Traverse City is a metro area in MI.
Households take in a median $77,495, comfortably near the US median of $78,538. Poverty is relatively low for US metro areas at 5.7%, below the national 12.4%. The median home value is $286,500, with typical rent around $1,154.
About 38.5% of adults 25 and older have a bachelor’s degree, above the 35.0% national figure.
The ownership rate anchors the housing story in Traverse City, and tends to move with the age structure and home-value figures above.
Source: U.S. Census Bureau ACS, 2026.