Census ACS · #705 μSA
Big Rapids Metro Area
The Big Rapids, Mi Micropolitan Statistical Area has 40,321 residents. The median household income is $57,774 and the median home value is $169,900.
40,321
Population
73
People / sq mi
$57,774
Median Income
$169,900
Median Home Value
The Big Rapids CBSA covers 555 sq mi of land at 72.6 people per square mile.
Race & Ethnicity
| White | 90.9% |
| Black or African American | 2.3% |
| Asian | 0.2% |
| Hispanic or Latino (any race) | 2.2% |
Economy & Income
$57,774
Median Household Income
$28,744
Per Capita Income
10.8%
Poverty Rate
2.7%
Unemployment
Housing
$169,900
Median Home Value
$867
Median Rent
75.9%
Homeownership
Education
91.7%
High School+
22.7%
Bachelor's+
Commute
0.5%
Drive Alone
6.7%
Work From Home
23.9 min
Avg Commute
15.3%
Foreign Born
Big Rapids spans this state
Nearby metros
Largest cities in Michigan
Largest counties in Michigan
Part of Michigan
Other metros
Metro areas in Michigan
Metro rankings
Frequently Asked Questions
The Big Rapids, Mi Micropolitan Statistical Area has a population of 40,321 according to Census ACS 5-Year estimates, making it the #705 largest CBSA in the US.
The median household income in the Big Rapids metro area is $57,774, with a per capita income of $28,744.
The Big Rapids, Mi CBSA spans the state of Michigan.
More from Michigan
Data for the Big Rapids, Mi CBSA (13660) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
For this entity, the underlying data on this page comes from the U.S. Census Bureau ACS and decennial files. The breakdown above is the federal record; the paragraphs below add the per-entity context that makes the headline numbers usable for a real decision rather than just a data lookup.
The methodology behind every numeric value on this page is publicly documented on the the U.S. Census Bureau ACS and decennial files portal and described in detail on this site’s methodology page. Refresh cadence varies by underlying series; the page surfaces the as-of date for each number so readers can trace any figure back to the source release.
For readers using this page as a decision input, the related-entity pages elsewhere on the site provide the comparison set. The most useful comparison for this entity is typically a peer within U.S. states, metros, cities, and ZIPs with similar size, similar exposure, or similar geography — not the national-level summary alone.
Source: U.S. Census Bureau ACS, 2026.