Census ACS · #705 μSA
Big Rapids Metro Area
The Big Rapids, Mi Micropolitan Statistical Area has 40,321 residents. The median household income is $57,774 and the median home value is $169,900.
40,321
Population
73
People / sq mi
$57,774
Median Income
$169,900
Median Home Value
The Big Rapids CBSA covers 555 sq mi of land at 72.6 people per square mile.
Race & Ethnicity
| White | 90.9% |
| Black or African American | 2.3% |
| Asian | 0.2% |
| Hispanic or Latino (any race) | 2.2% |
Economy & Income
$57,774
Median Household Income
$28,744
Per Capita Income
10.8%
Poverty Rate
2.7%
Unemployment
Housing
$169,900
Median Home Value
$867
Median Rent
75.9%
Homeownership
Education
91.7%
High School+
22.7%
Bachelor's+
Commute
0.5%
Drive Alone
6.7%
Work From Home
23.9 min
Avg Commute
15.3%
Foreign Born
Big Rapids spans this state
Nearby metros
Largest cities in Michigan
Largest counties in Michigan
Part of Michigan
Other metros
Metro areas in Michigan
Metro rankings
Frequently Asked Questions
The Big Rapids, Mi Micropolitan Statistical Area has a population of 40,321 according to Census ACS 5-Year estimates, making it the #705 largest CBSA in the US.
The median household income in the Big Rapids metro area is $57,774, with a per capita income of $28,744.
The Big Rapids, Mi CBSA spans the state of Michigan.
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More from Michigan
Data for the Big Rapids, Mi CBSA (13660) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
Homeownership is the standout figure in Big Rapids: 75.9% of homes are owner-occupied, higher than the national rate. Big Rapids is a metro area in MI with a population of 40,321.
The typical household earns $57,774, below the US median of $78,538. Poverty runs at 10.8%, below the national 12.4%. The typical home is valued at $169,900, with typical rent around $867.
Degree attainment is mid-range for US metro areas: 22.7% of adults hold a four-year degree, below the national 35.0%.
The ownership rate anchors the housing story in Big Rapids, and tends to move with the age structure and home-value figures above.
Source: U.S. Census Bureau ACS, 2026.