Census ACS · #216 MSA
Hilton Head Island Metro Area
The Hilton Head Island-Bluffton-Port Royal, Sc Metropolitan Statistical Area has 222,781 residents. The median household income is $81,015 and the median home value is $393,100.
222,781
Population
181
People / sq mi
$81,015
Median Income
$393,100
Median Home Value
The Hilton Head Island CBSA covers 1,231 sq mi of land at 181.0 people per square mile.
Race & Ethnicity
| White | 66.9% |
| Black or African American | 18.4% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 1.2% |
Economy & Income
$81,015
Median Household Income
$49,021
Per Capita Income
8.7%
Poverty Rate
1.7%
Unemployment
Cost of Living
The Hilton Head Island metro's price level is 98.0 on the BEA Regional Price Parity index (US average = 100), meaning prices are 2.0% lower the US average. The local median income of $81,015 has the buying power of $82,654 in average-priced US metros.
98.0
Price Level (US = 100)
$82,654
COL-Adjusted Median Income
$81,015
Nominal Median Income
Housing
$393,100
Median Home Value
$1,448
Median Rent
75.8%
Homeownership
Education
93.6%
High School+
42.2%
Bachelor's+
Commute
0.7%
Drive Alone
10.7%
Work From Home
23.7 min
Avg Commute
60.3%
Foreign Born
Hilton Head Island spans this state
Nearby metros
Largest cities in South Carolina
Largest counties in South Carolina
Part of South Carolina
Other metros
Metro areas in South Carolina
Metro rankings
Frequently Asked Questions
The Hilton Head Island-Bluffton-Port Royal, Sc Metropolitan Statistical Area has a population of 222,781 according to Census ACS 5-Year estimates, making it the #216 largest CBSA in the US.
The median household income in the Hilton Head Island metro area is $81,015, with a per capita income of $49,021.
The Hilton Head Island-Bluffton-Port Royal, Sc CBSA spans the state of South Carolina.
More from South Carolina
Data for the Hilton Head Island-Bluffton-Port Royal, Sc CBSA (25940) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
this entity is one of the data points covered by this site’s U.S. population demographics dataset. The detail above comes directly from the U.S. Census Bureau ACS and decennial files; the context that follows situates the headline numbers against the broader distribution across U.S. states, metros, cities, and ZIPs.
The methodology behind every numeric value on this page is publicly documented on the the U.S. Census Bureau ACS and decennial files portal and described in detail on this site’s methodology page. Refresh cadence varies by underlying series; the page surfaces the as-of date for each number so readers can trace any figure back to the source release.
Practical use of this page is in combination with the comparison and ranking pages elsewhere on the site, which surface the same data for this entity’s peers within U.S. states, metros, cities, and ZIPs. A single-entity reading without peer context can be misleading when an entity is an outlier on one axis but typical on another.
Source: U.S. Census Bureau ACS, 2026.