Census ACS · #216 MSA
Hilton Head Island Metro Area
The Hilton Head Island-Bluffton-Port Royal, Sc Metropolitan Statistical Area has 222,781 residents. The median household income is $81,015 and the median home value is $393,100.
222,781
Population
181
People / sq mi
$81,015
Median Income
$393,100
Median Home Value
The Hilton Head Island CBSA covers 1,231 sq mi of land at 181.0 people per square mile.
Race & Ethnicity
| White | 66.9% |
| Black or African American | 18.4% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 1.2% |
Economy & Income
$81,015
Median Household Income
$49,021
Per Capita Income
8.7%
Poverty Rate
1.7%
Unemployment
Cost of Living
The Hilton Head Island metro's price level is 98.0 on the BEA Regional Price Parity index (US average = 100), meaning prices are 2.0% lower the US average. The local median income of $81,015 has the buying power of $82,654 in average-priced US metros.
98.0
Price Level (US = 100)
$82,654
COL-Adjusted Median Income
$81,015
Nominal Median Income
Housing
$393,100
Median Home Value
$1,448
Median Rent
75.8%
Homeownership
Education
93.6%
High School+
42.2%
Bachelor's+
Commute
0.7%
Drive Alone
10.7%
Work From Home
23.7 min
Avg Commute
60.3%
Foreign Born
Hilton Head Island spans this state
Nearby metros
Largest cities in South Carolina
Largest counties in South Carolina
Part of South Carolina
Other metros
Metro areas in South Carolina
Metro rankings
Frequently Asked Questions
The Hilton Head Island-Bluffton-Port Royal, Sc Metropolitan Statistical Area has a population of 222,781 according to Census ACS 5-Year estimates, making it the #216 largest CBSA in the US.
The median household income in the Hilton Head Island metro area is $81,015, with a per capita income of $49,021.
The Hilton Head Island-Bluffton-Port Royal, Sc CBSA spans the state of South Carolina.
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More from South Carolina
Data for the Hilton Head Island-Bluffton-Port Royal, Sc CBSA (25940) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
Educational attainment is the headline number in Hilton Head Island: 42.2% of adults 25 and older have a four-year degree. With 222,781 residents, Hilton Head Island is a metro area in SC.
Median household income is $81,015, near the US median of $78,538. Poverty runs at 8.7%, below the national 12.4%. Housing is expensive: the median home is worth $393,100, with typical rent around $1,448.
Degree attainment is near the top of the range for US metro areas: 42.2% of adults 25+ hold a bachelor’s, above the 35.0% national rate.
The education numbers are the throughline: a college-heavy population in Hilton Head Island usually coincides with higher incomes and a workforce concentrated in professional and information industries.
Source: U.S. Census Bureau ACS, 2026.