Census ACS · #143 MSA
Naples Metro Area
The Naples-Marco Island, Fl Metropolitan Statistical Area has 387,681 residents. The median household income is $86,173 and the median home value is $486,800.
387,681
Population
194
People / sq mi
$86,173
Median Income
$486,800
Median Home Value
The Naples CBSA covers 1,997 sq mi of land at 194.1 people per square mile.
Race & Ethnicity
| White | 69.5% |
| Black or African American | 6.6% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 1.8% |
Economy & Income
$86,173
Median Household Income
$59,973
Per Capita Income
6.8%
Poverty Rate
2.1%
Unemployment
Cost of Living
The Naples metro's price level is 103.2 on the BEA Regional Price Parity index (US average = 100), meaning prices are 3.2% higher the US average. The local median income of $86,173 has the buying power of $83,501 in average-priced US metros.
103.2
Price Level (US = 100)
$83,501
COL-Adjusted Median Income
$86,173
Nominal Median Income
Housing
$486,800
Median Home Value
$1,752
Median Rent
76.0%
Homeownership
Education
90.0%
High School+
39.5%
Bachelor's+
Commute
0.6%
Drive Alone
14.3%
Work From Home
25.4 min
Avg Commute
50.8%
Foreign Born
Naples spans this state
Nearby metros
Largest cities in Florida
Largest counties in Florida
Part of Florida
Other metros
Metro areas in Florida
Metro rankings
Frequently Asked Questions
The Naples-Marco Island, Fl Metropolitan Statistical Area has a population of 387,681 according to Census ACS 5-Year estimates, making it the #143 largest CBSA in the US.
The median household income in the Naples metro area is $86,173, with a per capita income of $59,973.
The Naples-Marco Island, Fl CBSA spans the state of Florida.
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More from Florida
Data for the Naples-Marco Island, Fl CBSA (34940) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
Age is the most distinctive thing about Naples: a median age of 53.1, older than the national median. With 387,681 residents, Naples is a metro area in FL.
Households here are among the highest-earning of all US metro areas: median income is $86,173, above the US median of $78,538. Poverty is relatively low for US metro areas at 6.8%, below the national 12.4%. Real estate commands a premium here — a median home value of $486,800, with typical rent around $1,752.
Educational attainment is on the higher side for US metro areas — 39.5% of adults hold a four-year degree, above the national 35.0%.
The age structure shapes everything downstream in Naples — from housing demand to the mix of working-age earners reflected in the income figures above.
Source: U.S. Census Bureau ACS, 2026.