Census ACS · #66 MSA
Baton Rouge Metro Area
The Baton Rouge, La Metropolitan Statistical Area has 871,379 residents. The median household income is $68,910 and the median home value is $232,300.
871,379
Population
200
People / sq mi
$68,910
Median Income
$232,300
Median Home Value
The Baton Rouge CBSA covers 4,368 sq mi of land at 199.5 people per square mile.
Race & Ethnicity
| White | 55.1% |
| Black or African American | 34.4% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 1.2% |
Economy & Income
$68,910
Median Household Income
$36,908
Per Capita Income
11.5%
Poverty Rate
4.1%
Unemployment
Cost of Living
The Baton Rouge metro's price level is 90.8 on the BEA Regional Price Parity index (US average = 100), meaning prices are 9.2% lower the US average. The local median income of $68,910 has the buying power of $75,909 in average-priced US metros.
90.8
Price Level (US = 100)
$75,909
COL-Adjusted Median Income
$68,910
Nominal Median Income
Housing
$232,300
Median Home Value
$1,108
Median Rent
69.1%
Homeownership
Education
88.6%
High School+
30.0%
Bachelor's+
Commute
0.7%
Drive Alone
6.8%
Work From Home
27.1 min
Avg Commute
16.2%
Foreign Born
Baton Rouge spans this state
Nearby metros
Largest cities in Louisiana
Largest counties in Louisiana
Part of Louisiana
Other metros
Metro areas in Louisiana
Metro rankings
Frequently Asked Questions
The Baton Rouge, La Metropolitan Statistical Area has a population of 871,379 according to Census ACS 5-Year estimates, making it the #66 largest CBSA in the US.
The median household income in the Baton Rouge metro area is $68,910, with a per capita income of $36,908.
The Baton Rouge, La CBSA spans the state of Louisiana.
More from Louisiana
Data for the Baton Rouge, La CBSA (12940) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
The this entity record above pulls directly from the U.S. Census Bureau ACS and decennial files. What follows is the per-entity context — how this entity sits in the broader U.S. population demographics distribution and which underlying factors drive the headline numbers.
Every number on this page links back to the U.S. Census Bureau ACS and decennial files; the methodology page describes the inputs, refresh cadence, and known limitations of the underlying data product.
Practical use of this page is in combination with the comparison and ranking pages elsewhere on the site, which surface the same data for this entity’s peers within U.S. states, metros, cities, and ZIPs. A single-entity reading without peer context can be misleading when an entity is an outlier on one axis but typical on another.
Source: U.S. Census Bureau ACS, 2026.