Census ACS · #66 MSA
Baton Rouge Metro Area
The Baton Rouge, La Metropolitan Statistical Area has 871,379 residents. The median household income is $68,910 and the median home value is $232,300.
871,379
Population
200
People / sq mi
$68,910
Median Income
$232,300
Median Home Value
The Baton Rouge CBSA covers 4,368 sq mi of land at 199.5 people per square mile.
Race & Ethnicity
| White | 55.1% |
| Black or African American | 34.4% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 1.2% |
Economy & Income
$68,910
Median Household Income
$36,908
Per Capita Income
11.5%
Poverty Rate
4.1%
Unemployment
Cost of Living
The Baton Rouge metro's price level is 90.8 on the BEA Regional Price Parity index (US average = 100), meaning prices are 9.2% lower the US average. The local median income of $68,910 has the buying power of $75,909 in average-priced US metros.
90.8
Price Level (US = 100)
$75,909
COL-Adjusted Median Income
$68,910
Nominal Median Income
Housing
$232,300
Median Home Value
$1,108
Median Rent
69.1%
Homeownership
Education
88.6%
High School+
30.0%
Bachelor's+
Commute
0.7%
Drive Alone
6.8%
Work From Home
27.1 min
Avg Commute
16.2%
Foreign Born
Baton Rouge spans this state
Nearby metros
Largest cities in Louisiana
Largest counties in Louisiana
Part of Louisiana
Other metros
Metro areas in Louisiana
Metro rankings
Frequently Asked Questions
The Baton Rouge, La Metropolitan Statistical Area has a population of 871,379 according to Census ACS 5-Year estimates, making it the #66 largest CBSA in the US.
The median household income in the Baton Rouge metro area is $68,910, with a per capita income of $36,908.
The Baton Rouge, La CBSA spans the state of Louisiana.
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More from Louisiana
Data for the Baton Rouge, La CBSA (12940) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
Baton Rouge skews on age — the median resident is 36.0, younger than the national median. Baton Rouge is a metro area in LA with a population of 871,379.
The typical household here earns about $68,910, below the US median of $78,538. Poverty sits at 11.5%, below the national 12.4%. Homes carry a median value of $232,300, with typical rent around $1,108.
Roughly 30.0% of adults have a bachelor’s, below the national 35.0%.
Source: U.S. Census Bureau ACS, 2026.