Census ACS · #392 MSA
Pinehurst Metro Area
The Pinehurst-Southern Pines, Nc Metropolitan Statistical Area has 102,840 residents. The median household income is $82,837 and the median home value is $315,300.
102,840
Population
147
People / sq mi
$82,837
Median Income
$315,300
Median Home Value
The Pinehurst CBSA covers 698 sq mi of land at 147.4 people per square mile.
Race & Ethnicity
| White | 78.0% |
| Black or African American | 9.6% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 2.1% |
Economy & Income
$82,837
Median Household Income
$44,318
Per Capita Income
5.8%
Poverty Rate
2.4%
Unemployment
Cost of Living
The Pinehurst metro's price level is 88.3 on the BEA Regional Price Parity index (US average = 100), meaning prices are 11.7% lower the US average. The local median income of $82,837 has the buying power of $93,775 in average-priced US metros.
88.3
Price Level (US = 100)
$93,775
COL-Adjusted Median Income
$82,837
Nominal Median Income
Housing
$315,300
Median Home Value
$1,181
Median Rent
76.3%
Homeownership
Education
92.7%
High School+
40.9%
Bachelor's+
Commute
0.2%
Drive Alone
11.4%
Work From Home
26.8 min
Avg Commute
45.0%
Foreign Born
Pinehurst spans this state
Nearby metros
Largest cities in North Carolina
Largest counties in North Carolina
Part of North Carolina
Other metros
Metro areas in North Carolina
Metro rankings
Frequently Asked Questions
The Pinehurst-Southern Pines, Nc Metropolitan Statistical Area has a population of 102,840 according to Census ACS 5-Year estimates, making it the #392 largest CBSA in the US.
The median household income in the Pinehurst metro area is $82,837, with a per capita income of $44,318.
The Pinehurst-Southern Pines, Nc CBSA spans the state of North Carolina.
More from North Carolina
Data for the Pinehurst-Southern Pines, Nc CBSA (38240) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
The this entity record above pulls directly from the U.S. Census Bureau ACS and decennial files. What follows is the per-entity context — how this entity sits in the broader U.S. population demographics distribution and which underlying factors drive the headline numbers.
The methodology behind every numeric value on this page is publicly documented on the the U.S. Census Bureau ACS and decennial files portal and described in detail on this site’s methodology page. Refresh cadence varies by underlying series; the page surfaces the as-of date for each number so readers can trace any figure back to the source release.
Practical use of this page is in combination with the comparison and ranking pages elsewhere on the site, which surface the same data for this entity’s peers within U.S. states, metros, cities, and ZIPs. A single-entity reading without peer context can be misleading when an entity is an outlier on one axis but typical on another.
Source: U.S. Census Bureau ACS, 2026.