Census ACS · #392 MSA
Pinehurst Metro Area
The Pinehurst-Southern Pines, Nc Metropolitan Statistical Area has 102,840 residents. The median household income is $82,837 and the median home value is $315,300.
102,840
Population
147
People / sq mi
$82,837
Median Income
$315,300
Median Home Value
The Pinehurst CBSA covers 698 sq mi of land at 147.4 people per square mile.
Race & Ethnicity
| White | 78.0% |
| Black or African American | 9.6% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 2.1% |
Economy & Income
$82,837
Median Household Income
$44,318
Per Capita Income
5.8%
Poverty Rate
2.4%
Unemployment
Cost of Living
The Pinehurst metro's price level is 88.3 on the BEA Regional Price Parity index (US average = 100), meaning prices are 11.7% lower the US average. The local median income of $82,837 has the buying power of $93,775 in average-priced US metros.
88.3
Price Level (US = 100)
$93,775
COL-Adjusted Median Income
$82,837
Nominal Median Income
Housing
$315,300
Median Home Value
$1,181
Median Rent
76.3%
Homeownership
Education
92.7%
High School+
40.9%
Bachelor's+
Commute
0.2%
Drive Alone
11.4%
Work From Home
26.8 min
Avg Commute
45.0%
Foreign Born
Pinehurst spans this state
Nearby metros
Largest cities in North Carolina
Largest counties in North Carolina
Part of North Carolina
Other metros
Metro areas in North Carolina
Metro rankings
Frequently Asked Questions
The Pinehurst-Southern Pines, Nc Metropolitan Statistical Area has a population of 102,840 according to Census ACS 5-Year estimates, making it the #392 largest CBSA in the US.
The median household income in the Pinehurst metro area is $82,837, with a per capita income of $44,318.
The Pinehurst-Southern Pines, Nc CBSA spans the state of North Carolina.
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More from North Carolina
Data for the Pinehurst-Southern Pines, Nc CBSA (38240) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
Educational attainment is the headline number in Pinehurst: 40.9% of adults 25 and older have a four-year degree. Pinehurst is a metro area in NC with a population of 102,840.
Households take in a median $82,837, comfortably above the US median of $78,538. Poverty is relatively low for US metro areas at 5.8%, below the national 12.4%. Home values run above average at $315,300, with typical rent around $1,181.
Pinehurst is among the best-educated US metro areas: 40.9% of adults 25 and older hold a bachelor’s degree, above the national 35.0%.
The education numbers are the throughline: a college-heavy population in Pinehurst usually coincides with higher incomes and a workforce concentrated in professional and information industries.
Source: U.S. Census Bureau ACS, 2026.