Census ACS · #300 MSA
Wichita Falls Metro Area
The Wichita Falls, Tx Metropolitan Statistical Area has 148,978 residents. The median household income is $63,618 and the median home value is $144,700.
148,978
Population
57
People / sq mi
$63,618
Median Income
$144,700
Median Home Value
The Wichita Falls CBSA covers 2,620 sq mi of land at 56.9 people per square mile.
Race & Ethnicity
| White | 76.1% |
| Black or African American | 9.1% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 2.3% |
Economy & Income
$63,618
Median Household Income
$33,475
Per Capita Income
10.3%
Poverty Rate
2.0%
Unemployment
Cost of Living
The Wichita Falls metro's price level is 89.5 on the BEA Regional Price Parity index (US average = 100), meaning prices are 10.5% lower the US average. The local median income of $63,618 has the buying power of $71,071 in average-priced US metros.
89.5
Price Level (US = 100)
$71,071
COL-Adjusted Median Income
$63,618
Nominal Median Income
Housing
$144,700
Median Home Value
$963
Median Rent
64.3%
Homeownership
Education
88.6%
High School+
24.8%
Bachelor's+
Commute
0.2%
Drive Alone
6.7%
Work From Home
16.3 min
Avg Commute
28.9%
Foreign Born
Wichita Falls spans this state
Nearby metros
Largest cities in Texas
Largest counties in Texas
Part of Texas
Other metros
Metro areas in Texas
Metro rankings
Frequently Asked Questions
The Wichita Falls, Tx Metropolitan Statistical Area has a population of 148,978 according to Census ACS 5-Year estimates, making it the #300 largest CBSA in the US.
The median household income in the Wichita Falls metro area is $63,618, with a per capita income of $33,475.
The Wichita Falls, Tx CBSA spans the state of Texas.
More from Texas
Data for the Wichita Falls, Tx CBSA (48660) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
For this entity, the underlying data on this page comes from the U.S. Census Bureau ACS and decennial files. The breakdown above is the federal record; the paragraphs below add the per-entity context that makes the headline numbers usable for a real decision rather than just a data lookup.
Every number on this page links back to the U.S. Census Bureau ACS and decennial files; the methodology page describes the inputs, refresh cadence, and known limitations of the underlying data product.
Practical use of this page is in combination with the comparison and ranking pages elsewhere on the site, which surface the same data for this entity’s peers within U.S. states, metros, cities, and ZIPs. A single-entity reading without peer context can be misleading when an entity is an outlier on one axis but typical on another.
Source: U.S. Census Bureau ACS, 2026.