Census ACS · #638 μSA
Rice Lake Metro Area
The Rice Lake, Wi Micropolitan Statistical Area has 46,741 residents. The median household income is $64,619 and the median home value is $198,300.
46,741
Population
54
People / sq mi
$64,619
Median Income
$198,300
Median Home Value
The Rice Lake CBSA covers 863 sq mi of land at 54.2 people per square mile.
Race & Ethnicity
| White | 92.1% |
| Black or African American | 1.5% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 1.6% |
Economy & Income
$64,619
Median Household Income
$36,937
Per Capita Income
6.3%
Poverty Rate
1.9%
Unemployment
Housing
$198,300
Median Home Value
$859
Median Rent
76.8%
Homeownership
Education
91.7%
High School+
22.3%
Bachelor's+
Commute
0.1%
Drive Alone
8.2%
Work From Home
20.8 min
Avg Commute
25.1%
Foreign Born
Rice Lake spans this state
Nearby metros
Largest cities in Wisconsin
Largest counties in Wisconsin
Part of Wisconsin
Other metros
Metro areas in Wisconsin
Metro rankings
Frequently Asked Questions
The Rice Lake, Wi Micropolitan Statistical Area has a population of 46,741 according to Census ACS 5-Year estimates, making it the #638 largest CBSA in the US.
The median household income in the Rice Lake metro area is $64,619, with a per capita income of $36,937.
The Rice Lake, Wi CBSA spans the state of Wisconsin.
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More from Wisconsin
Data for the Rice Lake, Wi CBSA (39960) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
Homeownership is the standout figure in Rice Lake: 76.8% of homes are owner-occupied, higher than the national rate. Rice Lake is a metro area in WI with a population of 46,741.
Household earnings are middling, with a median of $64,619 — below the US median of $78,538. Poverty is relatively low for US metro areas at 6.3%, below the national 12.4%. The typical home is valued at $198,300, with typical rent around $859.
22.3% of adults 25 and older hold a bachelor’s degree, below the national average of 35.0%.
The ownership rate anchors the housing story in Rice Lake, and tends to move with the age structure and home-value figures above.
Source: U.S. Census Bureau ACS, 2026.