Census ACS · #656 μSA
Shawano Metro Area
The Shawano, Wi Micropolitan Statistical Area has 45,183 residents. The median household income is $66,189 and the median home value is $175,200.
45,183
Population
36
People / sq mi
$66,189
Median Income
$175,200
Median Home Value
The Shawano CBSA covers 1,251 sq mi of land at 36.1 people per square mile.
Race & Ethnicity
| White | 79.2% |
| Black or African American | 0.6% |
| Asian | 0.0% |
| Hispanic or Latino (any race) | 17.2% |
Economy & Income
$66,189
Median Household Income
$34,915
Per Capita Income
10.3%
Poverty Rate
2.3%
Unemployment
Housing
$175,200
Median Home Value
$764
Median Rent
78.2%
Homeownership
Education
93.1%
High School+
18.8%
Bachelor's+
Commute
0.1%
Drive Alone
9.1%
Work From Home
23.1 min
Avg Commute
11.8%
Foreign Born
Shawano spans this state
Nearby metros
Largest cities in Wisconsin
Largest counties in Wisconsin
Part of Wisconsin
Other metros
Metro areas in Wisconsin
Metro rankings
Frequently Asked Questions
The Shawano, Wi Micropolitan Statistical Area has a population of 45,183 according to Census ACS 5-Year estimates, making it the #656 largest CBSA in the US.
The median household income in the Shawano metro area is $66,189, with a per capita income of $34,915.
The Shawano, Wi CBSA spans the state of Wisconsin.
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More from Wisconsin
Data for the Shawano, Wi CBSA (43020) from the American Community Survey 5-Year estimates. Core-Based Statistical Areas combine cities, suburbs, and surrounding counties tied together by commuting patterns.
Homeownership is the standout figure in Shawano: 78.2% of homes are owner-occupied, higher than the national rate. Shawano is a metro area in WI with a population of 45,183.
Household earnings are middling, with a median of $66,189 — below the US median of $78,538. About 10.3% of residents live below the federal poverty level, below the national 12.4%. The typical home is valued at $175,200, with typical rent around $764.
College attainment is 18.8%, below the national 35.0%.
The ownership rate anchors the housing story in Shawano, and tends to move with the age structure and home-value figures above.
Source: U.S. Census Bureau ACS, 2026.